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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An essential guide to optimizing your marketing campaigns with Instapage

Instapage is a powerful landing page and CRO platform that revolutionizes the way marketers optimize their digital campaigns. With its extensive features, even small teams can launch high-converting pages that drive tangible results and maximize ROI on limited budgets. This guide walks you through how to leverage Instapage to achieve your marketing goals.

Understanding landing pages

Landing pages are standalone web pages designed specifically for marketing or advertising campaigns. They are crucial for driving conversions and can significantly enhance your marketing strategy. Instapage streamlines page creation with over 100 customizable templates, allowing you to launch pages swiftly without the need for coding expertise. Marketers can tailor these pages to fit the needs of their target audiences, ensuring a personalized experience that encourages engagement and conversion.

  1. Custom templates: With 100+ high-converting designs, you’ll find a template that fits your campaign's needs.
  2. No coding required: Easily edit landing pages using intuitive drag-and-drop features.
  3. Mobile optimization: Ensure your landing pages look great on any device for seamless user experiences.

Leveraging optimization features

Optimizing your landing pages for higher conversions is essential for success in today's competitive market. Instapage offers built-in tools that allow you to track user behavior and make data-driven decisions.

  1. A/B testing: Experiment with different page designs to discover which elements work best.
  2. Heatmaps: Visualize how users interact with your pages, highlighting areas needing improvement.
  3. Analytics dashboard: Gain insights into page performance metrics to refine your strategy.

Utilizing personalization

Personalization enhances user engagement by delivering content tailored to individual visitor needs. Instapage’s dynamic text replacement feature and AdMaps allow marketers to showcase relevant content to different audience segments.

  1. Dynamic text replacement: Automatically adjust page content based on visitor data.
  2. AdMaps: Align targeted ads with specific landing pages for better relevance.
  3. Audience tracking: Monitor metrics at an audience level to inform strategy adjustments.

Incorporating these features into your marketing strategy can significantly impact your campaign performance, driving down customer acquisition costs and increasing overall ROI.

To sum up, Instapage equips you with all the tools necessary to create, optimize, and personalize landing pages that convert. With its combination of ease-of-use, powerful features, and robust analytics, it’s an indispensable asset for today’s marketers.

Ready to transform your landing pages? Try Instapage today and experience unparalleled growth in your marketing campaigns.

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