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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Maximize your marketing success with Instapage's powerful landing page and CRO platform

Instapage is specifically designed to cater to the diverse needs of marketers across various industries, including business services, tech, and education. In a competitive market, having a robust landing page and conversion rate optimization (CRO) tool can significantly boost your campaign's performance. This guide aims to provide you with a step-by-step approach to leverage Instapage's features effectively.

Understand the power of customizable landing pages

The flexibility of Instapage's landing page creation allows you to tailor each element to resonate with your target audience. With over 100 high-converting templates that can be adapted to different verticals such as marketing and advertising or financial services, you can quickly design pages that engage your visitors. The intuitive drag-and-drop builder eliminates the need for coding skills, making it accessible for teams of all sizes.

  1. Wide range of templates: Offers options for various campaign goals and aesthetics.
  2. Real-time customization: Instant feedback on design changes enhances user experience.
  3. Mobile optimization: All templates are designed to perform well on mobile devices.

Optimize for conversion with built-in tools

Instapage goes beyond simple page creation; it includes advanced optimization features that help you analyze and improve your landing pages. With built-in A/B testing, you can compare different versions of your pages to determine which performs better, allowing for data-driven decisions.

Leverage personalization to connect with your audience

Personalization is key to successful marketing campaigns. Instapage enables dynamic text replacement and audience-specific ad alignment, ensuring that your messages resonate well with different segments. Here are essential personalization strategies:

  1. Dynamic content: Serve personalized messages based on the visitor's source.
  2. AdMaps integration: Align your pay-per-click ads seamlessly with your landing pages to enhance user journey.
  3. Data-driven insights: Use metrics to refine your content for specific demographics.

Collaborate effectively and streamline production

Efficient collaboration features make it easy for teams to work together on landing pages. Instapage allows you to share mockups, gather feedback in real-time, and implement necessary changes on the fly.

  1. Instant feedback loops: Team members can comment and suggest edits directly on landing pages.
  2. Version histories: Track changes to revert to previous designs if needed.
  3. Stakeholder sharing: Easily share page drafts with external stakeholders for their input.

Transform your marketing campaigns with Instapage's comprehensive features. By optimizing your landing pages, personalizing user experiences, and facilitating team collaboration, you’ll be on your way to enhancing your marketing effectiveness.

Get started with Instapage today and discover how you can revolutionize your landing page strategy. Sign up now for a free trial and start seeing immediate results!

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