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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to using Instapage for landing page creation

Creating effective landing pages is crucial for maximizing ROI on your digital marketing campaigns. Instapage stands out as a powerful solution in this space, providing marketers with the necessary tools to build, optimize, and scale their page creation efforts with minimal friction and maximum effectiveness.

Step 1: Choose the right template

Instapage offers over 100 customizable templates designed specifically for conversion. Selecting the right template is the first step toward ensuring your landing page aligns with your campaign goals. Here are some factors to consider:

  1. Template relevance: Choose a template that aligns with your branding and marketing message.
  2. Mobile responsiveness: Ensure the template is optimized for viewing on various devices, especially mobile.
  3. Lead generation elements: Look for templates that incorporate essential lead capture features, like forms and call-to-action buttons.

Step 2: Customize your landing page

Once you've selected a template, it's time to customize it to suit your needs. This process includes branding, content addition, and personalization:

  1. Branding: Incorporate your logo, colors, and typography to maintain brand consistency throughout your digital presence.
  2. Content addition: Input engaging content that addresses your audience's pain points and highlights your value proposition.
  3. Personalization: Utilize dynamic text replacement to tailor content for different audience segments, enhancing engagement.

Step 3: Optimize for conversions

With your landing page set up, it’s vital to optimize it for conversion rates using built-in experimentation features. Consider these optimization techniques:

  1. A/B testing: Experiment with different headlines, images, and calls to action to identify what resonates best with your audience.
  2. Heatmaps: Use heatmaps to analyze user behavior on your page and make adjustments based on where users are clicking.
  3. Analytics dashboard: Leverage the analytics tools to track performance metrics and adjust strategies as necessary.

Following these steps will help you create a high-converting landing page that resonates with your target audience, providing a solid foundation for your marketing campaigns. Don't forget to continuously iterate on your design based on performance data.

Finally, implementing these strategies within Instapage will not only streamline your workflow but significantly enhance your conversion rates.

Ready to elevate your marketing efforts with effective landing pages? Start your journey with Instapage today and see how you can boost your ROI!

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