Bring your ideas to life with Instapage's functional personal information page template

Unleash your creativity with the functional personal information page template. Try Instapage today.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An essential guide to maximizing lead generation with Instapage

Instapage stands out as a formidable landing page and conversion rate optimization (CRO) platform designed to drive results for marketers in various sectors, including business services, tech/SaaS, education, and more. With its powerful features, marketers can create high-converting landing pages that align perfectly with their digital marketing strategies. This guide will provide a step-by-step approach to harnessing Instapage's capabilities for lead generation.

Understanding the basics of Instapage

Instapage offers an intuitive user interface that allows users to design and deploy landing pages without requiring any coding skills. Its extensive library of over 100 conversion-focused templates provides a solid foundation for effective lead generation campaigns. By leveraging these templates, marketers can save time while ensuring that their pages are optimized for conversions.

  1. High-converting templates: Use templates designed specifically for various business needs, ensuring best practices in layout and design.
  2. Pre-built lead generation elements: Integrate forms, buttons, and social proof elements seamlessly into your pages.
  3. Easy customization: Modify templates to reflect branding, messaging, and engaging visuals that appeal to target audiences.

Creating compelling landing pages

To create effective landing pages, begin with a clear understanding of your target audience's needs. Identifying the pain points of your audience allows you to craft messaging that speaks directly to them. Consider using Instablocks to effortlessly manage sections of your landing page and align your content effectively.

  1. Identify key pain points: Conduct audience research and use tools like surveys to gather insights.
  2. Craft compelling headlines: Create headlines that help articulate your value proposition succinctly.
  3. Incorporate strong calls-to-action (CTAs): Design CTAs that are visually appealing and encourage immediate responses.

Optimizing pages for conversion

Once your landing page is built, focus on optimization. Instapage’s A/B testing features allow you to experiment with different elements, from headlines to images, helping you pinpoint what resonates with your audience. Use the analytics dashboard to track performance and adjust strategies accordingly.

  1. Utilize A/B testing: Experiment with different layouts and content to see what yields the highest conversion rates.
  2. Analyze heatmaps: Use heatmaps to visualize where users click most frequently on your pages.
  3. Refine based on data: Take actionable steps based on analytics to continually improve your pages.

By following these steps, marketers can leverage Instapage tools to refine their lead generation strategies effectively. Regularly testing and optimizing your pages can lead to improved conversion rates and a higher return on investment (ROI).

The result is a refined lead generation process that is both effective and scalable, tailored to the needs of diverse industries.

Explore Instapage today and unlock the potential of your landing pages for your marketing campaigns.

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