Create functional e-commerce platform from scratch using our lead-focused templates

Drive more leads with Instapage functional e-commerce platform template built to maximize conversions. Easy customization - no designer or coding skills needed.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to Instapage landing page and CRO platform

Instapage stands out as the leading solution for creating effective landing pages and optimizing conversion rates. This step-by-step guide will demonstrate how marketers in various sectors such as education, tech, and financial services can leverage the power of Instapage to enhance their digital marketing strategies.

Understanding the power of landing pages

Landing pages are crucial for driving conversions and capturing leads. With Instapage, you can access a rich library of over 100 high-converting templates and lead generation tools. This allows marketers to initiate campaigns quickly, ensuring each page caters to specific audiences and their unique needs.

  1. Customization: Tailor templates to match your brand's voice and message, ensuring consistency and recognition.
  2. Speed: Quickly launch pages to capitalize on trending offers or events in your industry.
  3. Analytics: Monitor performance with built-in analytics tools that provide insights on visitor behavior.

Step 1: Creating your first landing page

To get started with Instapage, follow these essential steps to create your first landing page.

  1. Choose a template: Select from a wide range of conversion-optimized templates.
  2. Customize content: Use the intuitive editor to modify text, images, and elements to align with your campaign goals.
  3. Publish and analyze: Once finalized, publish your page and begin tracking its performance immediately.

Step 2: Optimization using Instapage tools

After launching, it’s critical to optimize your landing page for maximum conversions. Instapage offers several powerful optimization features.

  1. Heatmaps: Understand user interactions and behaviors on your page through detailed heatmap analysis.
  2. A/B testing: Test different versions of your landing page to identify what resonates best with your audiences.
  3. Performance metrics: Use the integrated analytics dashboard to assess your page's effectiveness and make data-informed decisions.

Step 3: Advanced personalization techniques

Personalization can significantly enhance user engagement and conversion rates. Instapage enables you to create dynamic experiences.

  1. Dynamic text replacement: Adjust content based on user data to create a tailored page experience.
  2. AdMaps: Align specific advertising campaigns with dedicated landing pages to ensure consistency and targeted messaging.
  3. Audience segmentation: Track audience-specific metrics with design tailored for different segments.

Combining these steps will empower you to leverage Instapage effectively, driving improved results for your campaigns.

Ready to start maximizing your marketing efforts? Sign up for Instapage today and experience the benefits of a powerful landing page and CRO platform.

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