Flexible and functional black friday page templates

Use functional black friday page templates and stay true to your brand identity. Resonate with your audience today.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to the functional black friday page template

Creating a high-converting landing page template for Black Friday is crucial for marketing success. Instapage offers exceptional landing page designs that empower marketers to tap into seasonal spikes in consumer interest, ensuring optimized conversion rates during this key sales period.

Understanding the benefits of using a functional black friday page template

A functional Black Friday page template not only captures aesthetics but also boosts conversion rates through intuitive design and strategic elements. These templates are built to maximize engagement and streamline the customer journey, leading to improved ROI on holiday campaigns. By leveraging Instapage's powerful features, marketers can ensure their pages are optimized for every step of the buyer’s journey.

  1. Time-saving efficiency: Pre-designed templates drastically reduce the time required to set up campaigns.
  2. Conversion optimization features: Built-in elements such as countdown timers and gain-focused CTAs increase urgency and conversion rates.
  3. Mobile responsiveness: Templates are designed to be fully responsive, ensuring a flawless experience on any device.

Step 1: Choosing the right template

Selecting the appropriate functional black friday page template is vital. Consider your target audience and what resonates most with them. Analyze the core attributes of your offering and match them with template designs that emphasize those features.

Step 2: Customizing the template

Once you've chosen a template that aligns with your marketing strategy, the next step is customization. Adapt the elements to reflect your brand voice and product offerings. Make use of Instapage's intuitive editing features to ensure optimal functionality.

  1. Adjust colors and fonts to match your brand identity.
  2. Incorporate high-quality images that stand out and draw attention.
  3. Utilize dynamic text replacement to personalize experiences for each audience segment.

Step 3: Testing and optimizing the page

After launching your functional black friday page, it’s essential to conduct thorough testing and optimization. Use A/B testing to determine which elements drive higher conversions, and analyze user data to refine your strategies.

  1. A/B test different headlines and CTAs to find the most compelling options.
  2. Utilize heatmaps to visualize where users engage the most on your page.
  3. Monitor key metrics such as bounce rate and conversion rate to track performance.

With the right functional black friday page template, your marketing campaigns can achieve remarkable success. Stay ahead of the competition by being the first to engage customers during this busy shopping season.

Ready to elevate your Black Friday marketing strategy? Explore Instapage’s powerful functional black friday page templates today and experience an increase in your campaign's effectiveness.

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