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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to maximizing your ROI using Instapage

Utilizing Instapage, the premier landing page and conversion rate optimization (CRO) platform, is crucial for marketers aiming to elevate their online campaigns. This comprehensive guide walks you through the essential steps to effectively use Instapage, ensuring that your marketing strategies yield maximum returns.

Understanding the basics of landing pages

Before diving into the complexities of Instapage, it’s important to grasp what a landing page is and why it matters. Landing pages are standalone web pages designed specifically for a marketing or advertising campaign, crucial for capturing leads and driving conversions. They allow you to streamline your campaigns and focus on specific audience needs.

  1. High conversion rates: Landing pages increase the likelihood of visitor actions, thus enhancing ROI.
  2. Targeted messaging: They provide a platform to present tailored content to specific audience segments.
  3. Lead capture: Effective landing pages integrate forms and calls to action, essential for capturing essential visitor information.

Step 1: Building your first landing page

Creating a landing page with Instapage is straightforward thanks to its intuitive interface. Begin by selecting one of the 100+ conversion-focused templates available in the platform.

Step 2: Optimize for conversions

Once your landing page is created, optimization is key. Use built-in experimentation features to test different layouts and copy.

  1. A/B testing: Instapage allows you to test multiple variations of your landing pages to determine which converts best.
  2. Heatmaps: Utilize detailed heatmaps to gain insights into visitor behavior on your pages.
  3. Analytics dashboard: Track performance metrics to continuously improve your campaigns.

Step 3: Personalization for targeted marketing

To truly engage your audience, personalization is essential. With Instapage, dynamically deliver content tailored to specific segments of your audience.

  1. Dynamic text replacement: Adjust messaging based on referral source for relevant audience engagement.
  2. AdMaps: Align your ads to correspond exactly with unique landing pages for a cohesive experience.
  3. Audience-level tracking: Monitor specific performance metrics to tailor future campaigns.

By following these steps, you can leverage Instapage to create highly effective landing pages that elevate your digital marketing efforts.

Ready to transform your digital marketing strategy? Start using Instapage today to create optimized landing pages that drive conversions like never before!

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