Build a Midori-ready forgot password page with a customizable template

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to using Instapage for effective landing page optimization

Creating landing pages is pivotal for maximizing conversion rates in today’s digital marketing landscape. Instapage equips marketers with powerful tools to accelerate, optimize, and scale their campaigns, regardless of budget or team size. This guide breaks down the essential steps for building high-converting landing pages using Instapage, enhancing your ability to capture leads effectively.

Understanding Instapage's landing page capabilities

Instapage is not just a landing page builder; it's a comprehensive platform designed for conversion rate optimization (CRO). With over 100 customizable templates, Instapage empowers teams in various industries, including business services, tech, and education, to create pages that align with their marketing strategies. The platform offers intuitive drag-and-drop features, allowing users to focus on content and design without needing developer support.

  1. Templates: Choose from a library of high-converting templates designed for various industries.
  2. Customization: Utilize easy drag-and-drop functionality to tailor templates to your needs.
  3. Integration: Connect with your existing marketing tools to streamline workflows.

Step 1: Creating your first landing page

To begin, log in to Instapage and select a template that resonates with your marketing goal. Consider the needs of your target audience—do they require educational resources, or are they looking for a quick contact form? Your decision will influence the layout and features you incorporate.

Step 2: Optimizing for conversions

After establishing the basic structure, it's time to optimize. Utilize Instapage's built-in A/B testing features to create variations of your landing page. This process helps in determining which elements resonate best with your audience.

  1. A/B Testing: Create multiple versions of your landing page to test different headlines, images, and CTAs.
  2. Heatmaps: Analyze user behavior on your page to understand engagement patterns.
  3. Analytics: Leverage data insights to tweak and improve performance.

Step 3: Personalization of user experiences

Personalization can significantly boost conversion rates. Use dynamic text replacement to customize headlines and calls-to-action based on where the visitor comes from. Instapage allows for seamless alignment of targeted ads to specific pages through AdMaps, creating a cohesive user journey.

  1. Dynamic Text Replacement: Adjust content dynamically to match user data.
  2. AdMaps: Connect your ads directly to relevant landing pages for better targeting.
  3. User Metrics: Track individual audience engagement to refine your approach.

Incorporating these best practices will enhance your ability to engage visitors and convert leads effectively, ensuring that you maximize your marketing ROI.

Ready to transform your digital marketing campaigns? Start leveraging Instapage today and watch your lead generation efforts soar!

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