Bring your ideas to life with Instapage's flat refund policy page template

Unleash your creativity with the flat refund policy page template. Try Instapage today.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Create a powerful landing page with Instapage's step-by-step guide

Building a successful landing page is paramount in maximizing the return on investment for your digital marketing campaigns. Instapage provides a robust environment where marketers from various sectors, including business services, tech, education, and finance, can design, optimize, and personalize landing pages effortlessly.

Understand the importance of landing pages

Landing pages are essential tools for lead generation and conversion optimization. They serve as standalone web pages specifically designed for focused marketing campaigns. Instapage’s platform allows you to utilize over 100 customizable templates, ensuring a conversion-focused approach tailored to the audience's needs.

  1. Conversion-focused designs: Instapage offers templates that are built using industry best practices for optimizing conversions.
  2. High customization: The platform enables easy customization without the need for coding skills.
  3. A/B testing capabilities: Built-in tools for A/B testing allow marketers to see real-time performance and make informed adjustments.

Step 1: Choose a template

Getting started with Instapage is simple. First, select a template that fits your campaign goals and audience. With a wide variety available, you can quickly find one that resonates with your niche.

Step 2: Customize your landing page

Once you've selected a template, it's time to personalize your landing page. Leveraging the intuitive drag-and-drop builder, you can add or modify text, images, and forms as per your requirements.

  1. Add dynamic text replacement: Tailor your message for specific audiences by dynamically inserting keywords.
  2. Utilize Instablocks: Reusable sections of your page can speed up the design process while maintaining consistency.
  3. Incorporate lead generation elements: Ensure your page has effective CTAs and lead capture forms.

Step 3: Optimize for conversions

After customizing the page, focus on optimization. Use Instapage's analytical tools to track visitor behavior, implement A/B tests to find the best performing variations, and assess analytics to tweak your strategy for improved ROI.

  1. Utilize heatmaps: Understand how visitors interact with your landing page to identify areas for improvement.
  2. Set up detailed analytics: Monitor metrics such as bounce rate, conversion rate, and time on page to gather insights.
  3. Feedback integration: Use collaboration features to gather insights from your team or stakeholders effectively.

With these steps, you can create compelling landing pages that drive conversions and boost your marketing efforts.

Ready to take your digital marketing campaigns to the next level? Start using Instapage today and experience firsthand how optimizing landing pages can maximize your ROI.

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