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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to utilizing Instapage for landing page optimization

Harness the power of Instapage to elevate your marketing campaigns through optimized landing pages. This step-by-step guide walks you through maximizing the capabilities of the most powerful landing page and conversion rate optimization (CRO) platform. Whether you’re part of the marketing department in tech, business services, or education, this guide will set you on a path to effective lead generation and conversion enhancement.

Understanding landing page components

Landing pages are essential for capturing leads and directing user attention. With Instapage, you have access to over 100 high-converting templates tailored for various sectors such as education, energy, and finance. These templates come equipped with lead generation elements, enabling quick deployment of pages that resonate with target audiences without the need for coding or developer assistance.

  1. High-converting templates: Save time and effort with ready-to-use designs that drive results in various industries.
  2. Lead generation tools: Use pre-built forms and call-to-action buttons embedded within templates to capture leads efficiently.
  3. No coding required: The intuitive drag-and-drop builder simplifies the design process for marketers of any skill level.

Creating your first landing page

Let’s walk through creating your page using the Instapage platform. Start by selecting a template that aligns with your campaign goals.

  1. Choose your template: Pick from over 100 customizable landing page templates designed for conversion.
  2. Customize elements: Utilize the drag-and-drop editor to add images, text, and lead forms tailored to your audience.
  3. Preview and publish: After customization, preview your page for final adjustments before going live.

Optimizing for conversions

Optimizing your landing pages can significantly enhance your conversion rates. Instapage equips you with A/B testing capabilities and detailed analytics to measure performance.

  1. A/B testing: Create variations of your landing page to determine which elements yield the highest conversion rates.
  2. Heatmaps: Analyze user behavior on your landing pages to identify which sections capture the most attention.
  3. Performance analytics: Access dashboards that showcase key metrics such as conversion rates and user engagement.

By following these steps, you’ll be able to leverage Instapage for comprehensive landing page optimization effortlessly. The platform’s built-in features ensure you not only attract traffic but also retain and convert visitors effectively.

With Instapage’s tools at your fingertips, your marketing campaigns are set to achieve remarkable results through well-designed and strategically optimized landing pages. Don’t let opportunities slip away—take the next step in digital marketing excellence.

Ready to elevate your landing page strategy? Sign up for Instapage today and start creating pages that convert.

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