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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Unlock the potential of your campaigns with Instapage landing page templates

Choosing the right landing page template can significantly impact your marketing performance, and with Instapage's extensive library, you can streamline your campaign execution. Our templates are intelligently designed to enhance conversion rates, allowing you to focus on what matters most: achieving the maximum ROI from your digital efforts. With options that cater to various industries, you’ll find customized solutions tailored to your specific needs.

Selecting the right template for your campaign

Consider the goals of your marketing campaign when selecting a landing page template. Instapage provides over 100 customizable templates that not only look great but are also built with conversion in mind. Here are some key factors to consider when making your choice:

  1. Industry relevance: Templates designed specifically for your industry help resonate with your audience more effectively.
  2. Conversion-focused layout: Choose designs that guide visitors toward your desired action, whether that's signing up, downloading content, or making a purchase.
  3. Customization options: Ensure that the template allows for easy edits to match your branding and messaging.

Step 1: Utilize the intuitive editor

Instapage's intuitive editor is user-friendly, allowing marketers of all skill levels to create stunning landing pages effortlessly. With drag-and-drop functionality, you can implement changes quickly, ensuring that your page aligns with real-time campaign needs. Utilize these features:

  1. Drag and drop elements: Seamlessly add images, text, and call-to-action buttons.
  2. Preview functionality: View your edits in real-time to ensure consistency and effectiveness.
  3. Responsive design: Ensure your pages look great on both desktop and mobile devices.

Step 2: Optimize for conversions

After creating your landing page, the next step is optimization. Use Instapage's built-in tools to enhance your page's performance and gather crucial insights about visitor behavior. The following methods can assist in this process:

  1. A/B testing: Experiment with different headlines, layouts, or images to see which performs better.
  2. Heatmaps: Use heatmaps to analyze visitor interaction with your page elements and adjust accordingly.
  3. Analytics dashboard: Track metrics to understand where your visitors come from and how they engage with your content.

With these strategies, you can ensure that your landing pages do not just attract traffic, but also convert that traffic into actionable results.

A successful landing page can transform your marketing efforts, boosting both engagement and conversions. By leveraging Instapage's powerful features, you can elevate your campaigns to new heights.

Ready to optimize your marketing campaigns with Instapage? Start exploring our templates today, and take the first step toward maximizing your ROI!

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