Create flat collaborative website from scratch using our lead-focused templates

Drive more leads with Instapage flat collaborative website template built to maximize conversions. Easy customization - no designer or coding skills needed.

Get pre-built
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

Card icon

Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

Card icon

Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

Card icon

AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

Card icon

500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

Card icon

Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

Card icon

Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

Card icon

AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

Card icon

Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Accelerate Your Marketing Campaigns with Instapage’s Landing Page and CRO Platform

Instapage stands out as a leading landing page and conversion rate optimization (CRO) platform tailored for modern marketers. With the ever-increasing demand for effective digital marketing solutions, Instapage provides the essential tools to streamline page creation and optimize conversions without the need for extensive coding or design skills. The platform is designed to meet the needs of diverse industries such as education, financial services, and technology, making it a perfect fit for marketers looking to boost their ROI.

Understanding the Power of Instapage

Instapage offers an all-in-one solution that not only simplifies the creation of landing pages but also enhances the performance of your entire marketing strategy. Whether you're launching a product or capturing leads, the intuitive interface paired with high-quality templates makes it effortless to get started. The platform emphasizes personalization, ensuring that your campaigns resonate with specific target audiences, crucial for achieving optimum results.

  1. High-converting templates: Access over 100 ready-to-use templates designed for various industries, enabling quicker launch times.
  2. Powerful analytics tools: Gain insights into page performance through built-in analytics and heatmaps, helping to inform your optimization strategy.
  3. Collaborative features: Facilitate teamwork by allowing real-time edits and feedback, which speeds up the production process.

Step 1: Crafting Compelling Landing Pages

Creating an effective landing page starts with understanding the elements that drive conversions. Instapage simplifies this process by providing a library of conversion-focused layouts.

Step 2: Optimization Strategies for Better Performance

Once your landing page is live, it's crucial to monitor its effectiveness. Instapage makes optimization straightforward by offering tools for A/B testing and detailed performance assessment.

  1. A/B Testing: Experiment with different designs and copy to determine what resonates best with your audience.
  2. Heatmaps: Visualize user engagement on your pages to identify areas for improvement.
  3. Integration with analytics: Use data from existing campaigns to inform new strategies and enhance targeting.

Step 3: Personalization for Unique Audiences

Personalization is key in today’s marketing landscape. Instapage allows marketers to create custom experiences tailored to different segments, increasing conversion rates significantly.

  1. Dynamic text replacement: Tailor content to match user search terms for heightened relevance.
  2. AdMaps: Align specific ads with corresponding landing pages to improve consistency and effectiveness.
  3. Audience metrics: Capture and analyze audience behavior to refine your marketing approach.

With the powerful capabilities of Instapage, marketers can efficiently create, test, and optimize their digital campaigns, providing the flexibility needed to adapt to market demands.

Ready to elevate your marketing strategy? Get started today with Instapage and discover how its robust tools can transform your digital campaigns.

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages

Get started
Build landing pages that get results Build landing pages that get results Build landing pages that get results