Create flat business website from scratch using our lead-focused templates

Drive more leads with Instapage flat business website template built to maximize conversions. Easy customization - no designer or coding skills needed.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Unlocking the power of Instapage for maximum ROI

Instapage stands as a robust solution for marketers looking to enhance their landing page and conversion rate optimization (CRO) strategies. With its rich functionality, Instapage allows businesses to rapidly deploy high-converting landing pages tailored to their audience's specific needs. Utilizing the platform, marketers can efficiently manage their campaigns, ensuring each aspect contributes toward maximizing return on investment (ROI). It's time to leverage Instapage to unleash the full potential of your digital marketing efforts.

Why choose Instapage for landing page creation?

Instapage is designed to eradicate the common hurdles faced in landing page creation. With a plethora of pre-built templates and an intuitive drag-and-drop builder, even teams lacking technical expertise can produce professional-level pages. This capability, combined with advanced personalization tools, means that each marketing campaign can resonate deeply with its target audience. The ability to test and optimize in real-time further powers successful digital marketing.

  1. Access to over 100 high-converting templates that can be customized easily to match branding and messaging.
  2. User-friendly design tools facilitate rapid page creation without the need for coding, reducing time to market.
  3. Built-in analytics and experimentation capabilities allow for precise tracking of user behavior and conversion rates.

Steps to create your landing page with Instapage

To get started with your campaign, follow these essential steps for effective landing page creation:

  1. Choose a template: Start with one of the hundreds of templates that best align with your campaign goals. Many templates are designed specifically for various verticals, such as education and financial services.
  2. Customize your content: Utilize the easy drag-and-drop features to tailor content, images, and CTA buttons to fit your branding. Personalization options help create unique user experiences for different audience segments.
  3. Set up A/B testing: Before launching, set up A/B tests to experiment with different headlines, images, and elements. This will help in identifying what resonates best with your audience.

Optimizing your landing page for higher conversions

After your landing page is live, the focus shifts to optimization to ensure maximum efficacy and conversion rates. Consider implementing these strategies:

  1. Utilize detailed heatmaps to gauge where users are focusing their attention most on your landing page, enabling informed adjustments to design.
  2. Implement dynamic text replacement to personalize experiences further, ensuring that users see the relevant ads they've interacted with across platforms.
  3. Regularly assess performance metrics through the analytics dashboard to continuously refine content based on user interactions.

By adhering to these detailed steps, your Instapage landing pages will not only drive traffic but convert leads more effectively, setting a firm foundation for your marketing campaigns.

Ready to elevate your marketing results with Instapage? Making the switch is simple, and the value is immense. Start creating landing pages that truly reflect your brand and engage your audience.

Don't let poor landing pages stifle your campaign performance. Visit Instapage today and unleash the power of personalized marketing.

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