Utilize Instapage's flash website template optimized for Microsoft Edge for maximum efficiency

Get high conversion rates with our Microsoft Edge-optimized flash website template. Created for marketers to build great SEO-optimized landing pages with ease!

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to optimize landing pages using Instapage

Instapage serves as a powerful platform for marketers aiming to optimize their landing pages and maximize conversions. In this guide, we will explore clear steps to effectively utilize Instapage’s features to enhance your digital marketing campaigns, particularly useful for professionals in business services, marketing and advertising, tech/SaaS, education, energy & utilities, financial services, government, and insurance in the USA.

Understanding landing page essentials

Before diving into page creation, it’s vital to grasp what makes a high-converting landing page. Key elements include a compelling headline, engaging visuals, effective call-to-action (CTA), and optimized forms for lead generation. Using Instapage’s 100+ customizable templates helps streamline this process.

  1. Headline: Craft a clear, attention-grabbing title that conveys the core value.
  2. Visual elements: Use high-quality images relevant to your offer to attract visitors' attention.
  3. CTA buttons: Ensure your CTAs are prominent and encourage immediate action.

Creating your first landing page with Instapage

Begin by logging into your Instapage account, and follow these simple steps to create your initial landing page.

  1. Select a template: Choose from over 100 pre-built options tailored for high conversions.
  2. Customize your layout: Use drag-and-drop functionalities to adjust the placement of text and images to fit your brand.
  3. Integrate lead generation tools: Add forms or social proof elements that enhance lead capture.

Optimizing your landing page for higher conversions

Once your landing page is designed, use Instapage’s built-in tools to ensure it is optimized for conversions.

  1. Conduct A/B testing: Compare different versions of your page to see which performs better.
  2. Utilize heatmaps: Analyze visitor behavior on your page to identify areas for improvement.
  3. Implement dynamic text replacement: Personalize user experience based on search queries to increase engagement.

These strategies will significantly elevate your landing page's effectiveness and are crucial for any marketer looking to drive results.

By leveraging the comprehensive tools and features Instapage offers, you can create and optimize landing pages that resonate with your target audience, cultivating higher conversion rates and better ROI.

Ready to get started? Sign up for Instapage today to unlock the full potential of your landing pages and boost your digital marketing strategy.

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