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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to instapage: the powerful landing page and CRO platform

Instapage is designed for marketers looking to accelerate and maximize the ROI of their digital campaigns. With its robust features, departments across various verticals including business services, education, and tech/SaaS can effortlessly build and optimize effective landing pages.

Understanding the essence of instapage

Instapage stands out with its all-in-one solution for crafting landing pages that drive conversions. It provides tools necessary to tailor pages according to specific audience needs, helping marketers fully leverage their budgets, regardless of team size.

  1. Access to 100+ high-converting templates - Instapage equips you with ready-to-use templates that cater to diverse campaigns.
  2. Built-in experimentation features - These allow marketers to optimize their pages through A/B testing and heatmaps.
  3. Dynamic content personalization - This feature enables marketers to create engaging content targeting specific audience segments.

Step 1: crafting your landing page with instapage

Creating a landing page in Instapage is straightforward with its user-friendly interface. Follow these steps to get started.

  1. Choose a template - Customize one of the available templates that suits your campaign objective.
  2. Utilize instablocks - Drag and drop pre-built elements to structure your page effectively.
  3. Publish your page - Quickly launch your landing page once satisfied with its design and content.

Step 2: optimizing pages for conversions

To ensure optimal performance, utilize the optimization tools available on Instapage.

  1. Implement A/B testing - Test different elements like headlines and CTA buttons to gauge effectiveness.
  2. Use detailed analytics - Leverage analytics dashboards to track visitor behavior and adapt strategies accordingly.
  3. Evaluate heatmap data - Understand viewer engagement and modify content for enhanced user experience.

Step 3: personalizing the experience

Personalizing user experiences can significantly enhance engagement rates. Here’s how to implement effective personalization.

  1. Utilize dynamic text replacement - Tailor messaging on the page based on visitor characteristics.
  2. Employ ad-mapping techniques - Align specific ads with unique landing pages to ensure coherent messaging.
  3. Analyze audience metrics - Use data tools to assess how different segments respond to your content.

By following these steps, marketers can create high-quality landing pages that yield impressive results.

Start utilizing instapage today to transform your marketing efforts. Sign up for a free trial and discover how easy it is to create landing pages that convert.

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