Build a Opera-ready features page with a customizable template

Choose the best features page template for Opera

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to creating high-converting landing pages with Instapage

In digital marketing, a well-optimized landing page is critical for achieving high conversion rates. Instapage offers powerful tools designed to help marketers quickly build engaging landing pages tailored to their audience needs. This guide details how to leverage Instapage's capabilities to maximize your ROI effectively.

Understanding the basics of Instapage

At its core, Instapage provides a user-friendly platform that allows users to create landing pages without requiring any coding skills. With over 100 customizable templates and intuitive drag-and-drop functionalities, the learning curve is minimal, making it accessible for marketing teams of all sizes. Additionally, the robust optimization features included in the platform ensure that every landing page is performance-driven.

  1. Wide range of templates: Select from over 100 high-converting templates tailored for various industries, ensuring high applicability to business services, tech, and more.
  2. User-friendly interface: Instapage’s drag-and-drop editor allows marketers to quickly create and edit pages, saving valuable time during campaigns.
  3. Built-in A/B testing: The platform's built-in experimentation tools enable users to test different versions of their landing pages, ensuring continuous optimization.

Step 1: Creating your landing page

Begin by selecting a template that aligns with your campaign goals. Instapage's library allows you to pick a design tailored to specific industries, enhancing the relevance of your content.

  1. Choose a template: Opt for a high-converting template that matches your campaign message and captures attention.
  2. Utilize Instablocks: Use customizable Instablocks for consistent design elements across your landing pages, streamlining the production process.
  3. Incorporate lead-gen elements: Add pre-built forms, buttons, and other lead-generation tools to capture user information seamlessly.

Step 2: Optimize for conversion

Once you have created your page, it's essential to optimize it for conversions. Utilize the analytics dashboard to track user behavior on your page.

  1. Implement heatmaps: Visualize how visitors interact with your page, identifying areas for improvement.
  2. Conduct A/B tests: Regularly test different headlines, images, and call-to-action buttons to discover which combinations yield the highest engagement.
  3. Use personalization features: Tailor content dynamically based on audience segments to foster a more appealing user experience.

Step 3: Collaborate and launch

Collaboration features in Instapage allow for seamless team edits and feedback, speeding up the review process significantly.

  1. Invite team members: Add collaborators to your projects, providing direct feedback on pages in real-time.
  2. Review with stakeholders: Easily share landing pages with external stakeholders for broader insights and approvals.
  3. Finalize and launch: Once your team has reviewed the landing page and adjustments have been made, launch your campaign.

By following these steps, you leverage Instapage's features fully, optimizing your landing pages for best-in-class performance.

Ready to boost your conversion rates? Sign up for Instapage today and start transforming your digital marketing campaigns!

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