Flexible and eye-catching email capture page templates

Use eye-catching email capture page templates and stay true to your brand identity. Resonate with your audience today.

Use eye-catching email capture page templates and stay true to your brand identity. Resonate with your audience today.

Desktop
Mobile
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Unlock the power of eye-catching email capture page templates

Crafting a compelling email capture page is crucial for any marketer looking to enhance their lead generation efforts. Instapage offers meticulously designed landing page templates that are both visually stunning and functionally effective. These templates cater to businesses of all sizes within various industries, allowing you to create impactful campaigns that truly resonate with your audience.

Why choose Instapage for your email capture pages?

Instapage's email capture page templates are designed with high conversion rates in mind. By utilizing the latest in CRO (conversion rate optimization) technology, each template ensures that your emails are efficiently collected while maximizing engagement. With customizable features, you can match your brand's identity seamlessly, making every page uniquely yours.

  1. High-converting layouts - Each template is designed based on real user data and tested for optimal performance.
  2. Customization options - Design your emails to reflect your brand’s essence using our intuitive drag-and-drop builder.
  3. Mobile responsiveness - All templates are fully responsive, ensuring ease of use across all devices without compromising aesthetics.

Step 1: Choose the right template

The foundation of a successful email capture page starts with selecting the right template. Instapage offers over 100 templates, each tailored to specific industries and campaign goals. Here’s how to streamline your selection process:

  1. Identify your campaign objective - Clearly define what you want to achieve, whether it's lead generation, promotions, or event registration.
  2. Select from industry-specific options - With templates for tech/SaaS, education, and financial services, you can find a design that speaks to your target audience.
  3. Preview and customize - Use the preview function to see how your chosen template looks and make any necessary modifications to suit your needs.

Step 2: Customize and personalize your page

Personalization is key to boosting conversion rates. With Instapage’s dynamic content options, you can modify your email capture page to create experiences tailored specifically for your users.

  1. Utilize dynamic text replacement - Instantly update text based on user demographics or referral sources to enhance relevancy.
  2. Incorporate personalized CTAs - Tailor call-to-action buttons that resonate with specific audience segments.
  3. Use A/B testing - Experiment with different colors, formats, and messaging to determine what attracts your audience best.

Step 3: Analyze and optimize for results

Once your email capture page is live, it’s vital to continually analyze its performance. Use Instapage’s built-in analytics and heatmaps to tailor further improvements and boost performance.

  1. Monitor conversion rates - Track how many users are submitting their emails through your capture page.
  2. Analyze user behavior - Utilize heatmaps to see where users are clicking and where they may be losing interest.
  3. Iterate based on data - Conduct A/B tests regularly to refine your approach based on real-time data.

By following these coherent steps using Instapage's resources, you’re well on your way to creating eye-catching email capture pages that not only attract visitors but also convert them into leads.

Ready to transform your email marketing strategy? Start utilizing Instapage today to unleash the full potential of your campaigns and maximize your ROI!

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