Utilize Instapage's template optimized for Microsoft Surface and simplify your explainer video page creation workflow
Design using a responsive explainer video page template that delivers a flawless experience on Microsoft Surface. Try Instapage today!

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
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Leading the way in building high-performing landing pages
A comprehensive guide to optimizing landing pages with Instapage
Creating optimized landing pages is vital for enhancing conversion rates in digital marketing. Instapage stands out as a powerful tool for marketers looking to accelerate and maximize the ROI of their campaigns. By leveraging its advanced features, businesses can effectively capture leads and drive results.
Understanding the importance of optimized landing pages
Optimized landing pages can significantly influence the success of your marketing campaigns. Pages that are visually appealing, user-friendly, and strategically designed increase user engagement and conversion rates. Here's why Instapage's templates are essential for your landing page strategy:
- High conversion rates: Instapage offers over 100 conversion-focused templates designed for various industries.
- Fast page creation: Users can create personalized landing pages without any coding skills, saving valuable time.
- A/B testing features: With Instapage, marketers can test different versions of a page and optimize based on performance data.
Step 1: Selecting the right template
Choosing a template that aligns with your campaign goals is crucial. Instapage's diverse library allows you to find a landing page that resonates with your audience. Consider factors like layout, design elements, and call-to-action placement when selecting a template.
Step 2: Customizing your landing page
After selecting a template, customize it to meet your campaign objectives. Utilize the drag-and-drop functionality to adjust elements as necessary. Here are key aspects to focus on:
- Color scheme: Match your brand colors to maintain consistency and familiarity.
- Content alignment: Ensure that the messaging clearly reflects the campaign's goals to reduce confusion.
- Lead generation elements: Incorporate forms, buttons, and other interactive elements to facilitate user engagement.
Step 3: Testing and optimizing your page
Regular testing is vital for maintaining optimal landing page performance. Use Instapage's built-in tools to conduct A/B tests and analyze user behavior. Consider the following steps:
- Implement heatmaps: Evaluate how users interact with your page to identify areas for improvement.
- Track metrics: Use Instapage's analytics dashboard to monitor conversion rates and traffic patterns.
- Refine content: Based on test results, adjust your headlines, call-to-action, and overall layout for better performance.
Optimizing your landing pages with Instapage can significantly enhance your digital marketing strategy, leading to higher conversion rates and increased ROI.
Ready to transform your landing pages? Start using Instapage today and discover how easily you can create optimized, high-converting landing pages tailored to your audience’s needs.
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