Take your explainer video page creation experience to the next level with our Ghost-compatible template

Build and integrate high-converting explainer video page templates with Ghost effortlessly!

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to mastering Instapage for optimized landing pages

Instapage stands out as a leading landing page and conversion rate optimization (CRO) platform, empowering marketers to enhance their digital marketing campaigns efficiently. With its user-friendly interface and robust features, marketers can build high-converting landing pages swiftly, making it an ideal choice for diverse sectors such as marketing, tech, education, and financial services.

Understanding the essentials of Instapage

Before diving into the process of creating impactful landing pages, it's essential to understand the core offerings of Instapage. This platform provides over 100 customizable templates that cater to various industries, allowing marketers to craft pages tailored to their audience's needs. Features like A/B testing and dynamic text replacement enable further optimization, driving higher conversion rates.

  1. High-converting templates: Access ready-to-use designs that are proven to boost conversion rates.
  2. Dynamic text replacement: Personalize your landing pages to fit the visitor's search intent by dynamically replacing keywords.
  3. A/B testing capabilities: Experiment with different versions of your landing pages to determine which performs best.

Step 1: Choose the right template

Selecting the appropriate landing page template is crucial. Instapage's library offers various templates designed specifically for lead generation and campaign promotion.

  1. Identify your campaign goals: Understand what action you want visitors to take.
  2. Select a template that aligns with your goal: Choose from the library of 100+ options.
  3. Customize your chosen template: Tailor text, images, and layouts to suit your brand identity.

Step 2: Optimize your landing page setup

Once the template is selected, it's time to optimize your setup. This involves ensuring your landing page is visually appealing and strategically laid out.

  1. Incorporate key lead-gen elements: Add forms, call-to-action buttons, and testimonials for credibility.
  2. Utilize heatmaps: Leverage built-in analytics to understand user interactions on your page.
  3. Align ads with landing pages: Use AdMaps to ensure consistency between your ads and landing pages.

Step 3: Test and analyze for continuous improvement

After launching your landing page, the work doesn't stop. Testing and analyzing performance is vital for long-term success.

  1. Conduct A/B tests: Systematically compare different versions of your landing page to identify the best-performing elements.
  2. Monitor analytics: Use data to track performance metrics, focusing on conversion rates and user engagement.
  3. Implement feedback: Use insights gained to make iterative improvements to your landing page.

In conclusion, leveraging Instapage for your landing page creation not only streamlines the process but also significantly enhances your campaign effectiveness. By following this guide, you'll be better equipped to design pages that convert.

Ready to boost your digital marketing efforts? Start building your first landing page with Instapage today and watch your conversion rates soar.

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