Find your experimental website template optimized for Microsoft Surface Go and reach your audience wherever they are
Instapage experimental website templates look great and convert on any device, including Microsoft Surface Go. Start customizing it now!
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Landing page builder
Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.
Visual on-page collaboration
Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.
AI content generation
Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.
500+ customizable layouts
Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.
Instablocks
Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.
Thor Render Engine
Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.
AMP
Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.
Analytics
Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.
Learn how to build top-performing landing pages for any goal
FAQs
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Leading the way in building high-performing landing pages
An effective landing page guide for Instapage users
Creating a high-converting landing page is crucial for marketers looking to maximize their digital marketing campaigns. Instapage offers a powerful platform with customizable templates that cater to various industries. This guide provides a step-by-step approach to leveraging Instapage's features for optimal landing page performance.
Understanding the importance of landing pages
Landing pages are specifically designed to drive conversions by focusing on a single objective. An effective landing page minimizes distractions and targets specific audiences. In an age of ad fatigue, optimizing these pages is essential for better return on investment (ROI).
- Clear CTA: A compelling call-to-action (CTA) should be prominently displayed to direct user behavior.
- Engaging visuals: High-quality images and designs enhance user experience and keep visitors engaged.
- Mobile optimization: Ensuring the landing page is responsive improves accessibility across devices.
Step 1: Choose the right template
Instapage provides over 100 ready-to-use templates that fit various marketing objectives. Choose a template that aligns with your campaign goals and audience preferences for maximum effectiveness.
- Consider your industry: Select templates that reflect your vertical, whether in business services, tech, or education.
- Usage of lead generation elements: Ensure your template includes forms and CTAs tailored to lead collection.
- Test run with mock ads: Experiment with different templates to see which captures leads most effectively.
Step 2: Customize for audience personalization
Tailoring your landing page for your specific audience can significantly enhance conversions. Use dynamic text replacement and segmentation features to address unique needs.
- Dynamic text: Alter text on the landing page based on the source of the incoming traffic, making content more relevant.
- AdMaps: Synchronize the ads you run with corresponding landing pages to provide a seamless transition for users.
- Data-driven decisions: Utilize analytics to analyze audience behavior and adjust content accordingly.
Step 3: Optimize for conversion
To ensure your landing page achieves high conversion rates, continuous optimization is necessary. Utilize built-in experimentation features to A/B test various elements and track performance metrics.
- A/B testing headlines: Change the headline to assess its impact on user engagement and conversion.
- Heatmapping: Use heatmaps to detect where visitors are clicking and scrolling, allowing for strategic adjustments.
- Analyze and refine: Collect insights from analytics to make iterative improvements continuously.
Incorporating these steps provides a systematic approach to optimizing landing pages using Instapage’s tailored tools for marketers.
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