Choose our experimental website template compatible with Ghost and turn visitor interactions into conversions

Streamline your content management with experimental website templates designed for compatibility with Ghost.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Unlocking the Power of Instapage for Landing Page Optimization

Instapage stands out as a top-tier landing page and conversion rate optimization (CRO) platform, designed for marketers eager to enhance their digital marketing campaigns. With its extensive suite of features, Instapage empowers users to create visually appealing, high-converting landing pages quickly. In this guide, we'll delve into how to leverage Instapage effectively to boost your marketing efforts across various sectors, including business services, education, and financial services.

Step 1: Explore the Library of Templates

Start your journey by accessing Instapage's library of over 100 customizable templates. Choosing the right template can significantly reduce your page creation time and increase conversion rates. Here’s how to make your selection:

  1. Choose niche-specific templates: Opt for designs that resonate with your target audience in relevant sectors like Tech/SaaS or Government.
  2. Utilize conversion-focused layouts: Select templates designed with best practices in mind to encourage user engagement.
  3. Leverage seasonality: Use templates that align with seasonal campaigns to take advantage of timely marketing opportunities.

Step 2: Optimize for Conversions

Once your landing page is built, it's crucial to optimize it for conversions. Instapage offers built-in experimentation tools that allow you to test different elements of your page. Here’s what to implement:

  1. Conduct A/B testing: Test variations of headlines, images, and calls-to-action to determine what performs best.
  2. Utilize heatmaps: Analyze how visitors interact with your page to identify areas for improvement.
  3. Integrate analytics: Monitor your performance metrics through Instapage’s dashboard to make data-driven decisions.

Step 3: Personalize User Experiences

Personalization is key to connecting with your audience. Instapage allows for tailored messaging based on user behavior and demographics. Implement these strategies:

  1. Dynamic text replacement: Customize content based on the traffic source to create more relevant experiences.
  2. Audience segmentation: Develop unique landing pages for different demographics or market segments.
  3. AdMap implementation: Align your ads with specific landing pages to ensure consistency in messaging.

By effectively utilizing templates, optimization techniques, and personalization, you can significantly enhance the performance of your digital marketing campaigns.

Now that you understand how to utilize Instapage for your landing pages, it's time to take action and boost your ROI effectively.

Are you ready to transform your digital marketing efforts? Sign up for Instapage today and start creating compelling landing pages that drive results.

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