Use the emerald web portal template to enhance your brand’s visual identity and attract more visitors

Engage more visitors with our emerald web portal template, designed for both beauty and conversion, and perfect for any industry.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to mastering Instapage for optimized landing page creation

Instapage stands out as an unparalleled landing page and conversion rate optimization platform. For marketers in business services, tech, and finance, mastering this tool can significantly enhance campaign ROI and scaling efforts. This guide offers a step-by-step approach to harnessing the full capabilities of Instapage, allowing you to create high-converting landing pages effortlessly.

Getting started with Instapage: Essential features

Instapage provides an all-in-one solution to build stunning landing pages without needing technical skills. With over 100 high-converting templates and a collection of lead generation elements, you can quickly set up your campaigns. Understanding these features is crucial to maximizing your marketing efforts.

  1. High-Converting Templates: Choose from a library of professionally designed pages tailored for various verticals, ensuring they resonate with your target audience.
  2. Intuitive Page Builders: Utilize drag-and-drop functionalities and pre-built elements for swift and easy setup, enabling you to launch campaigns in record time.
  3. Analytics Dashboard: Leverage performance metrics that provide insights into page effectiveness, facilitating informed decisions for optimization.

Optimizing landing pages for success

Once your landing pages are created, the next step is optimization. Instapage offers built-in experimentation features that are key to driving conversions.

  1. Divide Testing: Run A/B tests to compare different versions of your landing pages and determine which performs better, enhancing conversion rates.
  2. Heatmaps: Utilize heatmap analytics to visualize where visitors are clicking, helping you understand on-page behavior and areas needing improvement.
  3. Dynamic Text Replacement: Personalize your content dynamically based on where visitors came from, ensuring a more relevant experience.

Personalization and collaboration tools

A successful digital campaign requires personalized experiences for different audience segments. Instapage equips marketers with effective tools for this purpose.

  1. Dynamic Content Delivery: Modify content visibility based on user data, allowing for targeted messaging that resonates.
  2. Collaboration Features: Enable feedback and real-time edits with team members and external stakeholders, enhancing production efficiency.
  3. AdMaps: Align specific ads to designated landing pages seamlessly, ensuring a consistent journey for your audience from ad click to conversion.

By leveraging these strategies, you can ensure that your landing pages consistently yield high ROI.

Incorporating these techniques into your marketing campaigns will enhance both your effectiveness and efficiency.

Ready to transform your marketing approach? Start utilizing Instapage today and watch your conversions soar!

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