Use the emerald competition website template to enhance your brand’s visual identity and attract more visitors
Engage more visitors with our emerald competition website template, designed for both beauty and conversion, and perfect for any industry.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
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Leading the way in building high-performing landing pages
A comprehensive guide to landing page optimization with Instapage
Landing page optimization is crucial for maximizing your return on investment in digital marketing campaigns. Instapage offers an all-in-one landing page and CRO platform tailored for marketers in various sectors, including business services, tech, and financial services. With its robust features and user-friendly interface, Instapage empowers you to create high-converting landing pages that align with your unique marketing goals.
Understanding landing pages
A landing page is a standalone web page designed to drive a specific action from visitors. It is typically used in marketing campaigns for lead generation, product promotion, or sales conversions. Instapage simplifies the process of creating these pages through its intuitive platform.
- Conversion-focused templates: Access over 100 pre-built templates designed to convert visitors into leads or customers.
- Flexible design elements: Use customization options that allow you to tailor the look and feel of your landing page.
- Built-in analytics: Gain insight into visitor behavior with heatmaps and performance metrics to continuously optimize your strategies.
Step 1: Choose the right template
Selecting an appropriate landing page template is the first step towards successful optimization. Instapage allows you to explore a library filled with templates suited to various industries.
- Select a template that resonates with your audience's needs and preferences.
- Customize fields and forms to collect valuable data easily.
- A/B test multiple options to discover the most effective layout.
Step 2: Personalize your content
Personalization enhances user experience. With Instapage's dynamic text replacement, you can ensure each visitor sees content tailored to their segment.
- Use dynamic ads that adjust based on the visitor's previous interaction with your brand.
- Align specific landing pages to match advertising campaigns for consistency.
- Segment your audience using data tools to deliver highly relevant content.
Step 3: Optimize and analyze performance
Finally, use Instapage’s built-in experimentation tools to test different versions of your landing page. Analyze the metrics to refine your approach continually.
Regularly evaluate the effectiveness of your strategies and make necessary adjustments to enhance your landing page performance.
Kickstart your landing page success with Instapage today! Join marketers across the USA who trust Instapage as their go-to CRO platform.
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