Use the emerald archive website template to enhance your brand’s visual identity and attract more visitors

Engage more visitors with our emerald archive website template, designed for both beauty and conversion, and perfect for any industry.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to maximizing ROI with Instapage

If you're looking to enhance your digital marketing efforts, Instapage's landing page and conversion rate optimization (CRO) platform is designed specifically for marketers who want to maximize ROI. This guide walks you through the essential steps to create high-performing landing pages that not only look great but also convert visitors into leads and customers.

Step 1: Choose the right template for your campaign

Instapage offers over 100 customizable, high-converting templates that will save you time and effort. Select a design that aligns with your campaign's goals and audience preferences. Ensure that the template supports lead generation elements and integrates seamlessly with your existing marketing stack.

  1. Responsive design: Templates automatically adjust to various device sizes to enhance user experience.
  2. Customization options: Modify colors, fonts, and layouts to fit your brand identity.
  3. Built-in lead generation features: Each template comes with forms and CTAs tailored for conversions.

Step 2: Create a compelling landing page

Leverage Instapage's intuitive page builder to craft a landing page that resonates with your audience. Utilize Instablocks to streamline element addition while maintaining design integrity. Here's how to optimize your content:

  1. Clear headlines: Use persuasive and clear headlines that communicate value immediately.
  2. Engaging visuals: Incorporate high-quality images or videos to capture attention.
  3. Strong call-to-action: Ensure your CTA stands out and prompts immediate action.

Step 3: Optimize with analytics and A/B testing

Once your landing page is live, it’s essential to keep refining it based on performance metrics. Use Instapage’s analytics dashboard to track on-page behavior, and conduct A/B tests to compare different variations of your page. Consider these vital aspects:

  1. Heatmap analysis: Discover how users interact with your page elements, identifying areas of strength and opportunities for improvement.
  2. Conversion tracking: Monitor which versions lead to increased conversions, allowing data-driven decisions.
  3. Continuous iteration: Regularly update your content and layout based on insights to maximize results.

By following these steps, you can efficiently create and refine landing pages that not only attract but also convert visitors.

With Instapage, you have a powerful tool set at your disposal designed for effective digital marketing.

Start transforming your campaigns today with Instapage. Create impactful landing pages that drive results and maximize your ROI.

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