Create your email capture page template for Merchandisers

Master your online marketing with this builder for email capture page template for Merchandisers. Try more tools to create an immaculate landing page.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to using Instapage for email capture page templates

Email capture pages are essential for generating leads and driving conversions. Instapage offers robust email capture page templates tailored for merchants, allowing for seamless integration with various marketing strategies. This guide will walk you through creating an effective email capture page using Instapage, emphasizing the platform's unique features and capabilities.

Understanding your audience's needs

Before creating your email capture page, it's essential to understand your target audience. This involves researching their preferences and behaviors, which can be achieved through user surveys or analytics data. Identifying key demographics can help you tailor your messaging and design, making your capture page more appealing.

  1. Conduct audience research: Gather demographic data to tailor your messaging.
  2. Analyze competitors: Look at successful email capture pages for inspiration.
  3. User surveys: Utilize polls or surveys to directly understand user preferences.

Choosing the right template

Instapage provides a variety of customizable email capture templates that are designed for high conversion rates. Select a template that resonates with your message and aligns with your brand’s aesthetics. The flexibility of these templates means you can make adjustments to suit your campaign needs.

  1. Select a responsive template: Ensure your template looks great on mobile and desktop.
  2. Include compelling visuals: Use quality images or videos that capture attention.
  3. Highlight benefits clearly: Make sure the value proposition is evident to users.

Optimizing for conversions

Optimization is key to ensuring your email capture page converts as effectively as possible. Utilize A/B testing features included with Instapage to test different headlines, calls-to-action, and layout choices to see what connects best with your audience.

  1. Implement A/B testing: Test different elements to find what works best.
  2. Use heatmaps: Analyze user behavior on your page to identify improvements.
  3. Optimize loading speed: Ensure fast load times to reduce user drop-off.

Successfully creating an email capture page requires a clear understanding of your audience, careful selection of templates, and constant optimization based on performance data.

Leverage Instapage's powerful features to create effective email capture pages that convert leads into customers.

Ready to get started? Sign up for Instapage today and transform your marketing strategy with high-converting email capture pages.

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