Find the best email capture page template for Email Marketing

Discover our vast library and find your perfect email capture page template for Email Marketing. See how easy it is to improve your conversions with Instapage!

Discover our vast library and find your perfect email capture page template for Email Marketing. See how easy it is to improve your conversions with Instapage!

Desktop
Mobile
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

The ultimate guide to creating an effective email capture page template for email marketing

Email capture pages are essential tools for marketers looking to grow their email lists and engage potential customers. With Instapage's high-converting landing page templates, creating a compelling email capture page has never been easier. This guide will take you through the steps needed to optimize your email capture pages to maximize your email marketing results.

Understanding email capture pages

An email capture page is designed specifically to solicit email addresses from visitors. These pages focus on converting visitors into leads, offering them value in exchange for their contact information. By using features such as dynamic text replacement and detailed analytics, marketers can tailor these pages to meet the specific needs of their target audiences.

  1. High-converting layouts: Choose from over 100 templates that encourage sign-ups.
  2. Easy integration: Seamlessly link your email service provider for automated follow-ups.
  3. Personalization features: Utilize dynamic content to offer tailored experiences.

Step 1: Design your email capture page

Begin by selecting a template that matches your brand's style and messaging. Instapage provides a vast library of conversion-focused layouts that eliminate the need for coding skills.

  1. Choose a straightforward design that emphasizes your offer.
  2. Incorporate eye-catching visuals and clear, concise copy.
  3. Ensure the call-to-action button stands out for easy visibility.

Step 2: Optimize for conversions

Once your page is designed, focus on its optimization. Use A/B testing to experiment with different headlines, copy, and images to see what resonates best with your audience.

  1. Implement A/B tests to compare different versions of your page.
  2. Analyze heatmaps to understand visitor behavior on your page.
  3. Adjust content based on performance metrics to enhance engagement.

Step 3: Launch and promote

After final adjustments, it's time to launch your email capture page. Promote your page through social media, paid ads, and email campaigns to attract traffic.

  1. Utilize social media platforms to share your landing page.
  2. Incorporate SEO best practices to improve organic visibility.
  3. Leverage your existing email lists to drive traffic to the new page.

With these steps, you can create an effective email capture page that not only gathers leads but also converts them into loyal customers.

Ready to get started? Explore Instapage today and revolutionize your email marketing efforts!

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