Create your email capture page template for Controllers

Master your online marketing with this builder for email capture page template for Controllers. Try more tools to create an immaculate landing page.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Optimizing landing pages with Instapage for maximum ROI

Instapage's powerful landing pages and CRO capabilities are crucial for marketers looking to enhance their digital marketing efforts. With a focus on customization and optimization, these tools enable you to create and refine email capture pages that significantly increase conversion rates and maximize your return on investment. This guide will walk you through the steps required to master email capture page design using Instapage.

Understanding landing pages

Landing pages serve as the first point of interaction between your marketing campaigns and potential leads. A well-designed landing page is focused on one goal: to convert visitors into leads or customers. Instapage simplifies this process with adaptable templates designed for your audience's unique needs, ensuring your message resonates well.

  1. High-converting templates: Equip yourself with over 100 pre-designed layouts that improve capture rates.
  2. User-friendly interface: Instapage’s drag-and-drop builder allows anyone to create stunning landing pages without coding.
  3. Optimization tools: Utilize built-in A/B testing and heatmaps to keep refining your pages based on visitor behavior.

Begin with strategic template selection

Choosing the right template is foundational for successful email capture. Start by selecting a template tailored for your specific vertical, such as tech or education.

Implementing effective call-to-action strategies

A compelling call-to-action (CTA) is crucial to any effective email capture page. Clearly establish what action you want visitors to take, and guide them with actionable language.

  1. Use contrasting colors for CTA buttons to ensure visibility.
  2. Limit the options presented on the page to avoid decision fatigue.
  3. Incorporate persuasive copy that conveys value, encouraging visitors to act.

Optimization and feedback integration

After launching your email capture page, it's time to optimize based on real data. Instapage offers analytics that reveal user interaction patterns, enabling quick adjustments.

  1. Utilize heatmaps to visualize where users are clicking most, adjusting layouts accordingly.
  2. Conduct regular A/B tests, tweaking headlines and CTAs to discover the best-performing options.
  3. Solicit feedback from team members to refine usability and aesthetic appeal.

Implement these strategies for continuous improvement of your email capture pages, ensuring longevity and relevance in a competitive environment.

Start building your email capture page today with Instapage to enhance your lead generation process. With our intuitive tools and templates, your next campaign is just a click away.

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