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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to maximizing your ROI with Instapage

Instapage is designed to help marketers in the USA create high-converting landing pages that exemplify best practices in conversion rate optimization (CRO). With tools tailored to assist diverse sectors like education, tech/SaaS, and financial services, this platform allows users to seamlessly maximize their digital marketing efforts.

Understanding Instapage's core features

Before diving in, it's critical to grasp the functionalities that Instapage offers. The platform provides over 100 customizable templates and lead generation components, allowing marketers to select layouts that suit their target audience. The absence of coding requirements means anyone can create beautiful landing pages that convert.

  1. Templates & Lead Gen Elements: Choose from a range of pre-built elements that can accelerate lead capture.
  2. Landing Pages: Build pages without the need for a developer, using a drag-and-drop approach.
  3. Optimization: Take advantage of A/B testing and analytics to hone your page for maximum engagement.

Creating your first landing page

Getting started involves a few simple steps to create an effective landing page. Follow this guide to initiate your campaign right.

  1. Select a template: Utilize the library to find a layout that resonates with your audience while maintaining brand consistency.
  2. Customize content: Replace placeholders with compelling headlines and calls-to-action that speak directly to your users.
  3. Publish and share: Once satisfied with your page, publish it and drive traffic through curated ads or organic promotions.

Optimizing your landing page for conversions

With your page live, it's time to optimize for higher conversion rates. Utilize Instapage’s built-in tools to monitor performance.

  1. Conduct A/B Testing: Regularly test different elements like headlines, images, and buttons to see which variations yield the best results.
  2. Use Heatmaps: Analyze user interactions to identify elements that attract the most engagement.
  3. Track Analytics: Keep an eye on key performance indicators (KPIs) to adjust strategies based on solid data.

By following these steps and leveraging the tools available on Instapage, marketers can enhance their digital marketing strategies and achieve impressive ROI.

In summary, the combination of intuitive design, robust optimization tools, and comprehensive analytics make Instapage a winning choice for any marketing team.

Ready to elevate your marketing campaigns? Start your journey with Instapage today and unlock the full potential of your landing pages.

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