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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to maximizing ROI with Instapage

In today's digital marketing landscape, selecting the right landing page and conversion rate optimization (CRO) tools is essential. This step-by-step guide is designed to help marketing professionals, especially in sectors like Business Services, Marketing, Tech/SaaS, and Education, understand how Instapage can elevate their landing pages and boost their marketing campaigns effectively.

Understanding the importance of landing pages

Landing pages are vital for engaging potential customers and driving conversions. They serve as strategic touchpoints where marketers can capture leads and communicate value. Instapage empowers you by providing a seamless interface to create compelling landing pages without requiring coding knowledge.

  1. High-converting templates: Utilize over 100 customizable templates designed for optimal conversion rates.
  2. User-friendly builders: Drag-and-drop functionality allows for quick page design, catering to marketers of all skill levels.
  3. Differentiation through personalization: Dynamic text replacement helps deliver tailored experiences that resonate with specific audience segments.

Step 1: Creating effective landing pages

To create effective landing pages, begin by selecting a suitable template that aligns with your campaign goals.

  1. Choose a template: Select one of the high-converting templates offered by Instapage to kickstart your design.
  2. Customize elements: Adjust images, headlines, and calls-to-action to match your brand identity and messaging.
  3. Integrate lead gen tools: Add forms and buttons seamlessly to collect leads directly from your landing pages.

Step 2: Optimizing for conversions

Optimization is key to ensuring that your landing pages perform at their best. Utilize the built-in A/B testing and analytics features offered by Instapage.

  1. Conduct A/B testing: Experiment with different headlines, images, and layouts to determine which variations yield the best results.
  2. Analyze heatmaps: Use heatmaps to understand user behavior on your pages, allowing you to identify areas for improvement.
  3. Review performance analytics: Keep track of conversion rates and other key metrics to measure success and refine strategies.

Step 3: Collaborating for quicker results

Collaboration tools integrated into the Instapage platform make it easy to review and refine landing pages with your team.

  1. Real-time feedback: Collaborators can provide instant feedback directly on the landing pages.
  2. Version control: Track modifications and ensure that your best-performing pages remain visible.
  3. Stakeholder access: Share your landing pages securely with stakeholders for additional insights.

By following this structured approach, you can effectively utilize Instapage to create powerful and high-performing landing pages.

Ready to supercharge your marketing campaigns and improve your ROI? Start building your first landing page on Instapage today!

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