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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Harnessing the power of the Instapage landing page and CRO platform

Instapage is the most powerful landing page and conversion rate optimization (CRO) platform designed to enhance your marketing campaigns and maximize your ROI. With an extensive library of templates and lead generation elements, marketers can create high-converting landing pages tailored to various industries, including Business Services and Tech/SaaS, without the need for coding.

Getting started with Instapage

The first step in utilizing Instapage effectively is to familiarize yourself with its user-friendly interface. The platform provides an intuitive design builder that allows marketers of all skill levels to create beautiful landing pages swiftly. You can choose from over 100 high-converting templates to jumpstart your campaigns. Each template is crafted with conversion in mind, ensuring your design resonates with your audience.

  1. Template selection: Browse through Instapage’s library to find a template that suits your campaign goals.
  2. Customization: Use the design tools to personalize your selected template, adjusting colors, fonts, and other design elements.
  3. Preview your page: Before publishing, use the preview feature to see how your landing page will look across various devices.

Optimizing your landing pages for higher conversions

Once your page is set up, the next vital step is optimization. Instapage provides built-in experimentation features to enhance the performance of your landing pages. Detailed heatmaps give insights into user behavior, helping you understand what engages your audience most effectively.

  1. A/B testing: Run A/B tests on different headlines, images, or call-to-action buttons to determine which performs better.
  2. Heatmaps: Analyze where users click and how they navigate, allowing you to adjust your designs based on actual user interactions.
  3. Analytics dashboard: Assess traffic sources, conversion rates, and engagement metrics to fine-tune your strategies.

Personalizing user experiences

To truly maximize your ROI, personalization is key. Instapage enables dynamic text replacement and audience-level metric tracking, allowing each visitor to receive a unique experience tailored to their needs or behavior. This ensures that your marketing messages resonate better.

  1. Dynamic text replacement: Tailor messaging based on user search queries or behaviors to increase relevance and engagement.
  2. AdMaps alignment: Connect ads directly to their corresponding landing pages for cohesive messaging.
  3. Analytics tools: Measure performance based on distinct audience segments to refine future campaigns.

Implementing these steps will not only enhance the efficiency of your marketing strategies but also significantly improve conversion rates.

Ready to transform your marketing campaigns with Instapage? Start exploring the platform's capabilities today!

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