Bring your ideas to life with Instapage's customizable holding page template

Unleash your creativity with the customizable holding page template. Try Instapage today.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Accelerate Your Marketing Success with Instapage's Landing Page and CRO Platform

Landing pages play a crucial role in digital marketing by attracting visitors and converting them into leads. Instapage, the leading platform in landing page creation and conversion rate optimization (CRO), empowers marketers across various sectors in the USA to boost their online campaigns. This step-by-step guide outlines how to effectively utilize the platform to maximize your marketing ROI.

Understanding Instapage's Capabilities

Instapage offers an all-in-one solution for creating high-converting landing pages. Its built-in features streamline the design process, making it accessible for businesses of any size. Key capabilities include customizable templates, lead generation elements, and user-friendly page builders.

  1. Templates: Choose from over 100 high-converting templates to kickstart your campaign.
  2. Lead Generation Tools: Integrate forms and other elements that help capture leads directly from your landing pages.
  3. Page Builder: Utilize intuitive drag-and-drop functionality for quick page setups without needing coding skills.

Step 1: Choose the Right Template

Selecting the appropriate template is critical for your campaign's success. Instapage provides numerous options tailored for various marketing objectives and verticals.

  1. Business Services: Use templates designed for corporate services with strong calls-to-action.
  2. Education: Leverage educational templates that meet the needs of learning institutions.
  3. Tech/SaaS: Engage tech-savvy audiences with sleek, modern designs that emphasize key features.

Step 2: Customize Your Landing Page

Once you’ve chosen a template, customize it to match your brand's messaging and aesthetic. Instapage's dynamic text replacement allows you to personalize content for specific audience segments.

  1. Branding: Include your logo and adjust colors to ensure brand consistency.
  2. Messaging: Craft targeted messages for different audience segments.
  3. Visuals: Add high-quality images and videos that resonate with your target market.

Step 3: Optimize for Conversion

Utilize Instapage’s optimization tools to improve conversion rates. Conduct A/B testing to identify what resonates best with your audience.

  1. Heatmaps: Analyze user behavior on your pages to see where adjustments are necessary.
  2. Analytics Dashboard: Monitor performance metrics to evaluate what works and what doesn’t.
  3. A/B Testing: Test variations of your landing pages and refine content based on real user feedback.

By effectively following these steps, marketers can enhance their campaigns significantly, achieving higher conversion rates and maximizing their ROI.

Begin your journey with Instapage today and transform your digital marketing strategy to drive unparalleled growth.

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