Create customizable comparison website from scratch using our lead-focused templates

Drive more leads with Instapage customizable comparison website template built to maximize conversions. Easy customization - no designer or coding skills needed.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to leveraging Instapage for high-converting landing pages

Instapage serves as a robust landing page and conversion rate optimization platform, designed to elevate your digital marketing campaigns. With its extensive collection of templates and lead generation tools, it not only simplifies the page-building process but also enhances your marketing strategy, ultimately maximizing your return on investment.

Understanding the benefits of Instapage

Instapage provides marketers with an all-in-one solution tailored to various business needs. Its flexible platform allows teams across different verticals—like Business Services, Tech/SaaS, and Financial Services—to create customized landing pages that resonate with their target audience. The incorporation of built-in analytics and optimization tools further empowers marketers to make data-driven decisions.

  1. Wide selection of high-converting templates: Choose from over 100 ready-to-use layouts tailored for diverse industries and campaign goals.
  2. User-friendly interface: Build landing pages without needing coding skills, enabling teams of any size to create effective marketing assets.
  3. Advanced optimization features: Leverage heatmaps and A/B testing capabilities to refine landing pages for increased conversion rates.

Step 1: Setting up your landing page

The first step in executing effective landing pages is to leverage Instapage's intuitive builder. Start by selecting a template that aligns with your campaign goals. Customizing this template to fit your brand’s voice and engage your audience is crucial.

Step 2: Optimizing for lead generation

After crafting your landing page, focus on integrating lead generation elements effectively. Use intuitive forms and compelling calls-to-action that urge visitors to take action.

  1. Pre-built lead generation elements: Quickly set up forms and buttons that maximize conversions.
  2. Dynamic text replacement: Personalize content based on the visitor’s source to enhance relevance.
  3. A/B testing: Implement variations of your landing page to determine which elements convert the best.

Step 3: Collaboration and feedback

Enhancing your page with feedback from your team can significantly improve its effectiveness. Use Instapage’s collaboration tools to gather insights and make swift edits in real-time.

  1. Real-time editing: Collaborate with your team as changes are made.
  2. Instant feedback features: Share pages with stakeholders for immediate input.
  3. Secure sharing options: Ensure your work remains confidential while seeking external insights.

In conclusion, Instapage not only simplifies the process of creating landing pages but also enhances marketing effectiveness through collaboration and optimization tools. By following these structured steps, businesses can ensure that their digital campaigns are primed for high conversions.

Ready to transform your digital marketing strategy? Get started with Instapage today and unlock the full potential of your campaigns!

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