Create customizable business website from scratch using our lead-focused templates

Drive more leads with Instapage customizable business website template built to maximize conversions. Easy customization - no designer or coding skills needed.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An all-in-one landing page and CRO platform: Instapage

Instapage stands out as the leading landing page and conversion rate optimization platform, specifically designed to empower marketers across various industries, including business services, tech, education, and more. With its robust set of tools, Instapage accelerates your digital marketing initiatives and maximizes ROI effectively and efficiently.

Understanding Instapage's Key Features

The strength of Instapage lies in its all-encompassing suite of features that cater to marketers' diverse needs, from customizable templates to detailed analytics. Below are some core functionalities:

  1. 100+ ready-to-use templates: Utilizing a library of high-converting templates allows marketers to kickstart campaign launches without starting from scratch.
  2. Built-in A/B testing: Easily conduct experiments to test variations of your landing pages and optimize for better performance.
  3. Collaboration tools: Streamlined feedback and real-time editing facilitate faster production rates, making it easier for teams to work together and refine campaigns.

Step 1: Creating High-Quality Landing Pages

Creating effective landing pages is initiated by selecting the right template that aligns with your marketing goals. Here’s a simple breakdown of the process:

  1. Choose a template: Opt for a customizable template that suits your campaign's purpose, whether it's lead generation or product launch.
  2. Use intuitive builders: Drag-and-drop functionality enables you to add elements with ease, ensuring your landing page is visually appealing and functional.
  3. Personalization features: Utilize dynamic text replacement to cater to an audience's specific needs, enhancing engagement.

Step 2: Optimize for Conversions

Once your landing page is live, optimizing it further for superb performance is essential. You can achieve this through the following strategies:

  1. Heatmaps: Analyze how visitors are interacting with your page and identify areas for improvement.
  2. A/B testing: Run tests between different versions of your landing page to determine which elements drive the most conversions.
  3. Analytics dashboard: Monitor important metrics such as traffic sources and conversion rates to assess campaign effectiveness.

Step 3: Collaboration and Feedback

Effective collaboration is crucial in optimizing and scaling your campaigns. Leverage the following collaboration tools to enhance your team’s workflow:

  1. Instant feedback options: Facilitate quick suggestions and edits without long email threads, allowing for efficiency in campaign adjustments.
  2. Sharing capabilities: Share your landing pages with stakeholders seamlessly, ensuring everyone is on the same page about marketing efforts.
  3. Real-time edits: Make changes together during meetings to finalize page elements without delays.

By employing Instapage's features, you can create high-converting landing pages that not only attract visitors but convert them into leads and customers.

Ready to elevate your marketing? Sign up for Instapage today and discover how easy it is to optimize your campaigns for maximum ROI.

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