Create customizable business website from scratch using our lead-focused templates
Drive more leads with Instapage customizable business website template built to maximize conversions. Easy customization - no designer or coding skills needed.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
FAQs
Leading the way in building high-performing landing pages
An all-in-one landing page and CRO platform: Instapage
Instapage stands out as the leading landing page and conversion rate optimization platform, specifically designed to empower marketers across various industries, including business services, tech, education, and more. With its robust set of tools, Instapage accelerates your digital marketing initiatives and maximizes ROI effectively and efficiently.
Understanding Instapage's Key Features
The strength of Instapage lies in its all-encompassing suite of features that cater to marketers' diverse needs, from customizable templates to detailed analytics. Below are some core functionalities:
- 100+ ready-to-use templates: Utilizing a library of high-converting templates allows marketers to kickstart campaign launches without starting from scratch.
- Built-in A/B testing: Easily conduct experiments to test variations of your landing pages and optimize for better performance.
- Collaboration tools: Streamlined feedback and real-time editing facilitate faster production rates, making it easier for teams to work together and refine campaigns.
Step 1: Creating High-Quality Landing Pages
Creating effective landing pages is initiated by selecting the right template that aligns with your marketing goals. Here’s a simple breakdown of the process:
- Choose a template: Opt for a customizable template that suits your campaign's purpose, whether it's lead generation or product launch.
- Use intuitive builders: Drag-and-drop functionality enables you to add elements with ease, ensuring your landing page is visually appealing and functional.
- Personalization features: Utilize dynamic text replacement to cater to an audience's specific needs, enhancing engagement.
Step 2: Optimize for Conversions
Once your landing page is live, optimizing it further for superb performance is essential. You can achieve this through the following strategies:
- Heatmaps: Analyze how visitors are interacting with your page and identify areas for improvement.
- A/B testing: Run tests between different versions of your landing page to determine which elements drive the most conversions.
- Analytics dashboard: Monitor important metrics such as traffic sources and conversion rates to assess campaign effectiveness.
Step 3: Collaboration and Feedback
Effective collaboration is crucial in optimizing and scaling your campaigns. Leverage the following collaboration tools to enhance your team’s workflow:
- Instant feedback options: Facilitate quick suggestions and edits without long email threads, allowing for efficiency in campaign adjustments.
- Sharing capabilities: Share your landing pages with stakeholders seamlessly, ensuring everyone is on the same page about marketing efforts.
- Real-time edits: Make changes together during meetings to finalize page elements without delays.
By employing Instapage's features, you can create high-converting landing pages that not only attract visitors but convert them into leads and customers.
Ready to elevate your marketing? Sign up for Instapage today and discover how easy it is to optimize your campaigns for maximum ROI.
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