Utilize Instapage's template optimized for Dell tablet and simplify your customer testimonials page creation workflow

Here are six creative ways to get client testimonials. Make it Easy for Clients to Write a Review. Put Compliments to Good Use. Think Before You Ask. Get Feedback When a Project is Complete. Feature Successful Projects. Highlight Short Testimonials on Social Media.

While unsolicited praise is very gratifying for a business owner, you should almost always ask for consent to publish, because: the text of a testimonial may be protected by copyright (as a literary work); if you want to use a customer logo, this will also usually be protected by copyright; and.

You must get permission from the customer before using the customers name or likeness in a review. Testimonials must be accurate. The customers testimonial must not make exaggerated claims about the product or service or it will be considered false advertising.

How Do I Get Testimonials? Give supporters an easy way to share their stories on your website and social media channels. Create a Share Your Story page on your planned giving website and feature a link to it from the homepage. Integrate the ask into surveys. Send an email. Enlist the team. But dont wait.

This first step is essential: get written permission to share the testimonial. Given HIPAA regulations, you want to make sure that your client has given you authorization to publicly display information about them. A simple disclaimer will generally do the trick. We provided an example waiver form for you to use below.

How can you record video testimonials? Find and invite customers to interview who are enthusiastic about your brand. Set up equipment and send customers a brief so they can prepare. Record your customers in person or remotely. Edit and polish your recordings. Publish and share them on your platform of choice.

7 Ways to Get Client Testimonials That Build Your Online Reputation Request testimonials via email. Add a testimonial request form to your website. Find and use what people say about you on social media. Sort through third-party review sites. Ask in person. Use quotes from clients feedback. Ask to swap testimonials.

Keep it short and conversational Your testimonial should only be two or three paragraphs, at most. They should be written in your customers tone so that your testimonial doesnt seem overly formal or technical. Testimonials are accessible, easy to understand the content that connects with potential customers.

Have you ever received positive client feedback over email or direct messages? Email them back and ask (a) if you can use that email as a testimonial or (b) that they give you a testimonial based on their feedback. Theyre likely to say yes because theyve already shared how happy they are with your services.

ing to the FTC, any use of unfair or deceptive acts that affect commerce is a crime, forbidding the use of testimonials. So, whether on social media, third-party websites, commerce websites, landing pages, or otherwise, testimonials are unquestionably illegal in the United States and beyond.