Utilize Instapage's template optimized for Microsoft Surface Go and simplify your customer page creation workflow

Design using a responsive customer page template that delivers a flawless experience on Microsoft Surface Go. Try Instapage today!

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A complete guide to mastering your landing page with Instapage

Creating an effective landing page is crucial for your digital marketing success, especially in fields such as business services, education, and tech/SaaS. Instapage provides the tools you need to optimize, personalize, and scale your campaigns, ensuring you get the highest return on investment possible. In this guide, we’ll walk you through step-by-step processes for building landing pages that convert, leveraging Instapage's vast resources.

Understanding landing page fundamentals

Before diving into the technical aspects of Instapage, it's essential to grasp the underlying principles of effective landing pages. A landing page must focus on a single objective: converting visitors into leads or customers. Utilizing Instapage's templates can speed up your page creation while maintaining high conversion potential.

  1. Clarity: Ensure your call-to-action (CTA) is clear and stands out.
  2. Relevance: Align your landing page content with the marketing message or ad that brought visitors there.
  3. Simplicity: Avoid clutter to keep visitors focused on your primary goal.

Building your first landing page

To create your first landing page using Instapage, start by selecting one of the 100+ high-converting templates. The templates are designed to cater to various verticals, making it easier for marketers in sectors like financial services and insurance to find the right fit.

Optimizing for conversions

Once your landing page is set up, optimization is key. Utilize built-in experimentation features to assess what works best for your audience, employing A/B tests and heatmaps to refine your tactics.

  1. A/B Testing: Test different headlines and CTAs to determine which performs better.
  2. Heatmaps: Analyze user interactions to understand where to focus your content efforts.
  3. Analytics: Review your conversion metrics regularly to spot trends and make informed adjustments.

Personalization techniques

Enhancing engagement through personalization can dramatically increase conversion rates. With Instapage, you can utilize dynamic text replacement to customize the content based on visitor data, thus providing a tailored experience.

  1. Dynamic Text Replacement: Automatically adjust text based on the visitor's query or referral source.
  2. AdMaps: Align specific ads to designated landing pages for better relevance.
  3. Tracking: Use analytics tools to monitor engagement metrics and adjust your strategies accordingly.

To conclude, mastering landing page creation with Instapage is integral for successful digital marketing campaigns, allowing you to not only meet but exceed your goals.

Are you ready to transform your marketing efforts? Start your free trial with Instapage today and unlock the potential of high-converting landing pages.

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