Create CTA focused CMS website from scratch using our lead-focused templates

Drive more leads with Instapage CTA focused CMS website template built to maximize conversions. Easy customization - no designer or coding skills needed.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to optimizing your landing pages with Instapage

In the competitive digital marketing landscape, understanding how to effectively utilize landing pages can make all the difference. Instapage offers the most powerful landing page and conversion rate optimization (CRO) platform, designed to help marketers accelerate their campaigns and maximize ROI.

Why choose Instapage for landing page optimization?

Instapage stands out in the market due to its extensive capabilities, making it suitable for any business, regardless of team size or budget. With features focused on collaboration, personalization, and optimization, it provides an all-in-one solution that streamlines and enhances your marketing efforts.

  1. Ease of Use: Instapage's intuitive builders and templates enable marketers to create high-converting landing pages without any coding skills.
  2. Real-time Collaboration: The platform allows teams to collaborate efficiently on projects, providing instant feedback and edits.
  3. Comprehensive Optimization Tools: Built-in features such as A/B testing and heatmaps help marketers analyze page performance and optimize for conversions.

Step 1: Choose the Right Template

The first step in creating a successful landing page is selecting a template that aligns with your specific goals. Instapage offers over 100 ready-to-use, high-converting templates suitable for various industries, including tech, education, and financial services.

Step 2: Customize Your Landing Page

Once you’ve selected a template, it’s essential to customize it to reflect your brand’s voice and resonate with your target audience.

  1. Modify Text and Images: Use dynamic text replacement to personalize your content based on audience segments.
  2. Optimize Layout: Experiment with Instablocks to rearrange elements for better engagement.
  3. Implement Lead Generation Elements: Incorporate forms and calls-to-action that are visually appealing and easy to complete.

Step 3: Optimize for Conversion

The final step involves optimizing your landing page to ensure it generates the highest possible conversion rate. Utilize A/B testing to compare variations of your pages, and leverage heatmaps to track user interaction.

  1. Conduct A/B Tests: Test different headlines, images, and calls-to-action to find the most effective combination.
  2. Use Analytics: Regularly review your dashboard to gauge performance and identify areas for improvement.
  3. Personalize User Experience: Adjust your landing pages based on visitor behavior and metrics.

Implementing these steps can significantly enhance the effectiveness of your marketing campaigns. Use Instapage's features to their fullest potential and watch your conversion rates soar.

Ready to take your digital marketing to the next level? Start using Instapage today and discover how you can create effective landing pages that drive results.

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