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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Maximize your ROI with Instapage's powerful landing page and CRO platform

With the rapid evolution of digital marketing, having a reliable landing page and conversion rate optimization (CRO) platform is essential. Instapage stands out as the most powerful solution, providing marketers with the tools needed to design, optimize, and scale their campaigns effectively. This guide offers a step-by-step process to leverage Instapage for your landing page needs.

Understanding the benefits of landing pages

Landing pages are critical in driving conversions for your marketing campaigns. They serve as dedicated destinations for your visitors, allowing for focused messaging and stronger calls to action (CTAs). By utilizing Instapage, marketers can easily create high-converting landing pages that enhance user experience and improve ROI. Consider the following features:

  1. High-converting templates: Instapage provides 100+ ready-to-use templates tailored for various industries.
  2. Drag-and-drop builder: The intuitive page builder allows for quick edits and adaptations without coding skills.
  3. A/B testing features: Experiment with different versions of your pages to see what works best without hassle.

Creating your first landing page with Instapage

Getting started with Instapage involves a few straightforward steps that can be completed in minutes:

  1. Choose a template: Browse through the extensive library of responsive landing page templates.
  2. Customize your page: Use the drag-and-drop editor to add images, text, and lead generation elements as needed.
  3. Integrate analytics: Set up tracking for your campaigns to assess performance and conversion rates.

Optimizing your landing pages for success

Optimization is key to increasing conversions. Utilize these features on Instapage:

  1. Heatmaps: Analyze user behavior on your landing pages to identify areas of improvement.
  2. Dynamic text replacement: Personalize landing pages by matching content with ad campaigns.
  3. Advanced analytics: Track essential metrics to understand audience engagement and conversion factors.

By following these steps, you can effectively utilize Instapage to launch optimized landing pages that deliver results.

By harnessing the capabilities of Instapage's landing page and CRO platform, marketers can significantly amplify their digital marketing efforts and achieve a higher ROI on their campaigns.

Ready to elevate your marketing strategy? Start your journey with Instapage today and unlock the full potential of your digital campaigns.

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