Create cross browser business website from scratch using our lead-focused templates
Drive more leads with Instapage cross browser business website template built to maximize conversions. Easy customization - no designer or coding skills needed.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
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Leading the way in building high-performing landing pages
An essential guide to leveraging Instapage for landing page optimization
In today's competitive digital marketing landscape, having a robust landing page strategy is crucial for maximizing conversion rates. Instapage stands out as the most powerful landing page and conversion rate optimization (CRO) platform, ideal for marketers across various sectors including business services, education, and financial services. This guide will provide you with a step-by-step approach to using Instapage effectively.
Getting started with Instapage
To effectively use Instapage, follow these foundational steps. First, familiarize yourself with the platform's dashboard and features. Next, explore the available templates and lead generation elements. This introduction will set you up for success as you create high-converting landing pages.
- Access a library of over 100 templates designed for various industries, ensuring you start with a solid foundation.
- Utilize pre-built lead generation elements to capture audience information seamlessly.
- Engage with intuitive builders that allow you to customize your pages without the need for coding.
Building your first landing page
Constructing your landing page requires understanding your target audience and what resonates with them. With Instapage, this process becomes streamlined through its intuitive design tools.
- Select an appropriate template that aligns with your target sector, whether it’s tech, education, or any other.
- Integrate lead capture forms directly into the page using drag-and-drop functionality to enhance user experience.
- Optimize images and text for clarity and engagement to ensure maximum impact.
Optimizing for conversions
Once your page is live, the real work begins with optimization. Instapage equips marketers with powerful tools for A/B testing and analytics.
- Conduct A/B tests to evaluate different versions of your landing page and determine which elements drive more conversions.
- Use heatmaps to analyze on-page behavior and identify areas for improvement based on user interaction.
- Monitor performance metrics through the analytics dashboard to inform future campaign adjustments.
As you refine your landing page and approach, consistently gather data to inform decisions and improve your results.
Ready to transform your landing page strategy? With Instapage, you have everything at your disposal to not only meet but exceed your marketing goals.
Start your trial today and see how Instapage can help elevate your marketing efforts and maximize your ROI!
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