Create creative user-generated content site from scratch using our lead-focused templates

Drive more leads with Instapage creative user-generated content site template built to maximize conversions. Easy customization - no designer or coding skills needed.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to mastering Instapage for landing page optimization

Instapage is a powerful tool that enables marketers to accelerate their campaigns with high-converting landing pages. By tapping into its capabilities, you can optimize your marketing efforts effectively. This guide will walk you through the essentials of using Instapage for landing page creation and conversion rate optimization (CRO).

Understanding the Instapage platform

Instapage streamlines the process of creating landing pages with advanced features and templates. As a user-friendly platform, it accommodates marketers across various industries, including business services, tech, and education. You can access over 100 templates designed for conversion, enabling you to launch effective campaigns quickly and efficiently.

  1. Over 100 customizable templates: Choose from dozens of high-converting templates tailored for different marketing objectives.
  2. Drag-and-drop page builder: Effortlessly build landing pages without any coding skills, allowing you to focus on your content.
  3. Pre-built lead generation elements: Use forms, buttons, and other lead gen components to capture customer information instantly.

How to create a landing page with Instapage

Creating a landing page with Instapage is a straightforward process. Follow these simple steps to get your page up and running:

  1. Choose a template that aligns with your campaign goals. This allows you to leverage proven designs that maximize conversions.
  2. Customize the page content using the intuitive drag-and-drop builder. Add your branding elements, text, and images to match your campaign's message.
  3. Integrate conversion tracking tools and lead forms. Ensure you have analytics set up to measure your landing page's performance effectively.

Optimizing landing pages for maximum conversions

Once your landing page is created, the next step is optimization. Instapage provides various features that empower you to continuously refine your pages. Implement the following strategies:

  1. Utilize A/B testing: Experiment with different headlines, images, and CTAs to identify what resonates best with your audience.
  2. Analyze heatmap data: Gain insights into how visitors interact with your page to make informed adjustments.
  3. Use personalized content: Tailor your landing pages to speak directly to your target audience, improving engagement and conversion rates.

Taking the time to optimize your landing pages will not only heighten user experience but also increase your overall marketing ROI.

Whether you're new to digital marketing or looking to enhance your existing strategies, leveraging the functionalities of Instapage will set you apart.

Ready to create effective landing pages that result in higher conversions? Start your journey with Instapage today and experience the difference in your marketing campaigns!

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