Create creative experimental website from scratch using our lead-focused templates

Drive more leads with Instapage creative experimental website template built to maximize conversions. Easy customization - no designer or coding skills needed.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Create high-converting landing pages with Instapage

Instapage's powerful landing page and conversion rate optimization (CRO) tools are designed specifically to help marketers enhance the effectiveness of their digital campaigns in various verticals, including tech, education, and financial services. With an extensive library of over 100 ready-to-use templates, marketers can easily accelerate their campaign productivity by leveraging high-converting designs.

Why choose Instapage for landing page creation?

Instapage is not just another landing page builder; it's an all-in-one platform that offers comprehensive features aimed at maximization of return on investment. The intuitive layout and collaboration tools allow teams to work efficiently while creating tailored experiences that resonate with specific audience segments.

  1. High-converting templates: Start with 100+ pre-designed layouts that are optimized for conversions.
  2. Built-in collaboration tools: Collaborate with team members in real-time, speeding up page production and feedback.
  3. Analytics dashboard: Utilize detailed visualizations to assess which elements of your landing pages are driving results.

Step 1: Choose the right template

To kickstart your landing page journey, selecting a suitable template is crucial. With Instapage, you can browse various templates tailored for different industries and goals, ensuring your page aligns with both brand identity and user expectations.

Step 2: Optimize your landing pages

Once your template is in place, the next step is optimization. Instapage provides built-in A/B testing features that allow you to compare variations of your page, enhancing your understanding of what resonates with your audience.

  1. Utilize heatmaps: Identify how users interact with your page visually, helping pinpoint areas for improvement.
  2. Conduct A/B testing: Create multiple versions of your landing page to test headlines, layouts, and call-to-action buttons.
  3. Analyze performance: View metrics like conversion rates, bounce rates, and engagement to inform future strategies.

Step 3: Personalize your content

Engagement spikes when content is tailored to the user's needs. Instapage empowers marketers to deliver dynamic text variations and targeted experiences, increasing the likelihood of conversion.

  1. Dynamic text replacement: Change copy based on the user’s source, creating personalized experiences for higher engagement.
  2. AdMaps: Align ads with specific landing pages to ensure your campaign is targeted and consistent.
  3. Audience tracking: Monitor metrics at the audience level for tailored reporting.

With these steps, marketers can effectively use Instapage to amplify their campaign performance, ensuring that every landing page created is not just another page but a crucial asset in their marketing arsenal.

Ready to transform your marketing efforts? Start your journey with Instapage today and unlock the potential of high-converting landing pages.

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