Take your course selling page creation experience to the next level with our BigCommerce-compatible template
Build and integrate high-converting course selling page templates with BigCommerce effortlessly!

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
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Leading the way in building high-performing landing pages
An introduction to landing page optimization with Instapage
Landing page optimization is crucial for any marketing strategy, especially for businesses aiming to maximize their ROI on digital marketing campaigns. Instapage empowers marketers by providing a powerful platform tailored for creating high-converting landing pages, crucial in the Business Services, Marketing, Tech/SaaS, and other sectors. With intuitive tools and templates, Instapage helps streamline the process of attracting and converting leads effectively.
Understanding the fundamentals of Instapage
Instapage is not just any landing page builder; it combines advanced CRO features that can transform how your marketing campaigns perform. The platform is ideal for various industries — whether you’re in Education, Financial Services, or Government. By using the right elements, like A/B testing and personalization tools, you can create landing pages that resonate with your audience.
- 100+ high-converting templates: Choose from a extensive library of customizable templates designed for conversion.
- Intuitive builders: Create landing pages effortlessly witheasy-to-use editing features, eliminating the need for coding.
- Real-time collaboration: Enhance teamwork and speed up the page production process with integrated collaboration tools.
Step 1: Choosing the right template
The first step for creating an optimized landing page is selecting a template that aligns with your campaign goals. Instapage offers a variety of ready-to-use templates that cater to specific industries. Make sure to consider:
- Relevance to your campaign: Ensure the template reflects your brand and resonates with your target audience.
- Lead generation elements: Include forms and buttons that are prominently displayed to facilitate conversions.
- Mobile responsiveness: Verify that your template works seamlessly across devices to capture leads effectively.
Step 2: Customizing your landing page
After choosing a template, the next step is customization. It’s crucial to ensure that the content speaks directly to your audience. Consider the following:
- Dynamic text replacement: Tailor your message by dynamically changing text based on the ad that led users to your page.
- Visual alignment: Use images and visuals that resonate with your brand’s identity and industry context.
- A/B testing: Continuously optimize your content by testing various headlines, calls to action, and visual layouts to see what drives higher engagement.
Step 3: Analyzing and optimizing performance
Once your landing page is live, it’s essential to track its performance. Utilize Instapage’s built-in analytics to measure the effectiveness of your page and make data-driven decisions.
- Heatmaps: Gain insights on user behavior and interactions with key elements of your landing page.
- Conversion tracking: Monitor conversion rates effectively to understand what elements lead to successful actions.
- Segmentation: Analyze data by different audience segments to further understand specific needs and preferences.
By following these steps, you will be well on your way to maximizing the value of your landing pages through Instapage’s powerful tools.
Ready to elevate your digital marketing campaigns? Start building high-converting landing pages with Instapage today and see the difference it makes in your lead generation efforts.
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