Flexible and cool opt-in page templates

Use cool opt-in page templates and stay true to your brand identity. Resonate with your audience today.

Use cool opt-in page templates and stay true to your brand identity. Resonate with your audience today.

Desktop
Mobile
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build instapage templates

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An ultimate guide to optimizing your campaigns with Instapage

Optimizing your digital marketing campaigns is essential for maximizing ROI. Instapage provides the most powerful tools to launch, personalize, and optimize your landing pages efficiently, making it a go-to choice for marketers across various industries in the USA.

Understanding the importance of landing pages

Landing pages are pivotal in converting visitors into leads and customers. They offer a dedicated space for focused messaging, enabling marketers to drive specific actions. With Instapage, building landing pages is quick and user-friendly, providing an array of customizable elements to suit varying campaign goals.

  1. Conversion-focused layouts: Design landing pages using over 100 templates that are proven to drive conversions.
  2. Customizable features: Tailor your landing page elements to match your branding, ensuring a cohesive audience experience.
  3. Integration capabilities: Connect your landing pages with popular email marketing tools and CRMs seamlessly.

Step 1: Launching your landing page with Instapage

Getting started with Instapage is straightforward. Follow these key steps to launch a landing page that aligns with your marketing strategy.

  1. Select a template: Choose a high-converting template that fits your campaign goals and audience.
  2. Customize content: Add relevant images, text, and CTAs to personalize your landing page.
  3. Publish and promote: Once satisfied, publish your page and utilize social media or email to drive traffic.

Step 2: Optimizing for performance

After launching your landing page, continuous optimization is key to achieving higher conversion rates. Instapage provides built-in analytics and A/B testing features to support this.

  1. Heatmaps: Use heatmaps to analyze user behavior on your landing page and identify areas for improvement.
  2. A/B testing: Experiment with different variations of your landing page elements to determine what drives the best results.
  3. Analytics dashboard: Monitor page performance and adjust your strategies based on real-time data insights.

Step 3: Enhancing collaboration within your marketing team

Collaboration is vital for creating effective landing pages. Instapage offers various features that facilitate teamwork, making the review and feedback process seamless.

  1. Instant feedback: Share your page with team members and obtain instant feedback.
  2. Real-time editing: Collaborate in real-time, allowing multiple team members to work on page edits simultaneously.
  3. Secure sharing: Enable sharing of pages with stakeholders while ensuring security and confidentiality.

By leveraging Instapage's versatile functionality, marketers can effectively enhance the performance of their campaigns and achieve significant ROI.

Don't miss the chance to maximize your marketing efforts with Instapage. Start your free trial today and see the difference!

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