Get cool HTML page templates

Master the art of web design with cool HTML page templates. Transform your business today!

Master the art of web design with cool HTML page templates. Transform your business today!

Desktop
Mobile
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build cool html designs

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build cool html websites

How to design landing pages in 5 minutes

Frequently asked questions about cool website designs html

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Cool html code: Your ultimate how-to guide

When it comes to supercharging your digital marketing efforts, utilizing Instapage's landing page platform is a game-changer. This guide will walk you through the essential steps needed to create high-impact landing pages that drive conversions and maximize ROI. Whether you’re part of an education institution or a financial services firm, these strategies will help you leverage your marketing tools effectively.

Step 1: Choosing the right templates for your needs

Selecting the right landing page template is crucial as it sets the tone for your entire campaign. Instapage provides over 100 high-converting templates tailored for various industries that include tech/SaaS and business services, ensuring that you will find one that fits your requirements perfectly.

  1. Consider your target audience: Tailor your choice based on the demographics and needs of your audience.
  2. Test different options: A/B testing can help determine which landing pages yield the best results.
  3. Evaluate the conversion rate: Analyze the performance of chosen templates to continuously improve.

Step 2: Customizing your landing page with powerful tools

Once you have selected a template, it’s time to customize it to reflect your brand and engage your users effectively. With Instapage's intuitive builders, you can easily modify layouts without any coding knowledge.

  1. Utilize dynamic text replacement: Tailor your messages to specific audience segments based on your ads.
  2. Incorporate lead generation elements: Leverage calls-to-action, forms, and buttons prominently.
  3. Make use of Instablocks: Save and reuse sections of your landing page across multiple campaigns.

Step 3: Optimizing for conversions

Optimization is key to achieving a successful landing page. With Instapage’s built-in experimentation features, marketers can improve their page's performance through continuous analysis.

  1. Conduct A/B tests: This allows you to compare different versions of your landing page to see which performs better.
  2. Analyze heatmaps: Understanding where users click can inform future design tweaks.
  3. Review analytics dashboard: Monitor key metrics like conversion rates, bounce rates, and more to optimize campaigns effectively.

With the right templates, customization, and optimization strategies, you can create landing pages that not only attract traffic but convert leads efficiently.

Start optimizing your digital marketing campaigns now for better results by leveraging Instapage's comprehensive features!

Ready to make your landing pages more effective? Sign up for Instapage and access the tools you need to enhance your marketing strategy!

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