Bring your ideas to life with Instapage's cool help page template

Unleash your creativity with the cool help page template. Try Instapage today.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An essential guide to maximizing your ROI with Instapage landing page and CRO platform

Instapage empowers marketers to accelerate and optimize digital marketing campaigns with its all-in-one landing page and conversion rate optimization (CRO) platform. This guide will take you step-by-step through enhancing your campaigns, driving leads, and maximizing returns, regardless of your budget or team size.

Understanding the power of Instapage

Instapage is designed to improve your landing page efficiency by providing over 100 high-converting templates and intuitive builders. This means you can launch impactful campaigns quickly without technical assistance.

  1. Rapid deployment of landing pages - With easy drag-and-drop functionality, you can create pages in minutes, reducing time to market.
  2. Built-in lead generation elements - These tools help you capture leads effectively, increasing your conversion rates.
  3. A/B testing capabilities - Instapage allows you to test different versions of your pages to see what resonates most with your audience.

Step 1: Create high-performing landing pages

Your journey begins with crafting effective landing pages designed for conversion. Start by using Instapage’s template library that caters to your specific industry needs.

  1. Select a template - Choose from over 100 customizable templates that align with your campaign goals.
  2. Utilize Instablocks - These are reusable sections that allow for quicker design and consistency across your pages.
  3. Incorporate dynamic text replacement - Tailor your messaging to correspond with the user’s search query for enhanced relevance.

Step 2: Optimize for conversions

After your landing pages are live, it’s crucial to optimize them for the best performance. Utilize Instapage’s built-in experimentation features to gather insights.

  1. Use audience segmentation - Tailor your pages to different audience segments for maximum engagement.
  2. Implement AdMaps - Align specific ads with corresponding landing pages to ensure a cohesive experience for users.
  3. Track metrics per audience - Leverage data tools to understand how different segments interact with your content.

Step 3: Personalize for your audience

To truly drive results, you should deliver personalized experiences on your landing pages. This is where Instapage excels.

By following these steps, you can ensure your campaigns are optimized for maximum ROI with Instapage.

Ready to elevate your digital marketing efforts? Sign up for Instapage today and begin transforming your landing pages into powerful conversion tools.

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