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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An authoritative guide to maximizing ROI with Instapage

Digital marketing success hinges on effective landing pages. With Instapage's powerful platform, marketers can create high-converting landing pages and optimize their campaigns to achieve greater ROI. This step-by-step guide will walk you through the essential processes to create and maximize the impact of your landing pages.

Setting Up Your Instapage Account

Creating an Instapage account is quick and straightforward. Once you sign up, you'll have access to a plethora of tools tailored for marketers aiming to enhance lead generation and conversion rates.

  1. Choose the right plan based on your team size and budget: Access multiple features that can facilitate collaboration and optimization for any sized team.
  2. Explore the dashboard: Familiarize yourself with the layout, including the templates, domains, and analytics sections.
  3. Integrate with other tools: Connect Instapage with your existing marketing stack for seamless data flow and impact analysis.

Creating High-Converting Landing Pages

Now that your account is set up, it’s time to create your landing pages. With over 100 high-converting templates at your disposal, building a landing page has never been easier.

  1. Select a template: Navigate through various conversion-focused designs that suit your business needs and audience requirements.
  2. Customize your content: Tailor images, text, and calls to action (CTAs) to reflect your brand while resonating with target audiences.
  3. Add lead generation elements: Utilize forms, buttons, and integration tools to capture leads efficiently.

Optimizing Landing Pages for Maximum Performance

Once your pages are live, monitoring and optimizing performance is crucial.

  1. Conduct A/B tests: Experiment with different versions of your landing pages to find what resonates best with your audience.
  2. Monitor analytics: Utilize heatmaps and conversion metrics to evaluate user behavior and page effectiveness.
  3. Adjust based on findings: Make informed changes to improve conversion rates and reduce bounce rates.

By following these steps, marketers can leverage Instapage's tools to create impactful landing pages that significantly enhance lead generation and ROI.

Your journey with Instapage does not end here. With continued experimentation and optimization, you can stay ahead of trends and achieve your marketing goals.

Take the first step towards transforming your digital marketing campaigns. Sign up with Instapage and start creating high-converting landing pages today!

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