Flexible and conversion optimized splash page templates

Use conversion optimized splash page templates and stay true to your brand identity. Resonate with your audience today.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

How to create a conversion optimized splash page template with Instapage

Creating a conversion optimized splash page template with Instapage can significantly enhance your digital marketing strategy. With its user-friendly interface and a wealth of customizable options, Instapage allows marketers to craft landing pages that not only engage users but also drive conversions effectively. This guide will walk you through the essential steps to optimize your splash pages to maximize your return on investment.

Understanding your target audience

Before diving into the design of your splash page template, it's crucial to know your audience. Identify their needs, preferences, and pain points to create relevant content. By tailoring your message to specific segments, you can leverage Instapage's personalization tools to create dynamic experiences that resonate with users.

  1. Define user personas: Create detailed profiles that represent your target segments.
  2. Conduct market research: Use tools like surveys or analytics to gather insights.
  3. Analyze competitor strategies: Understand what works for your competitors to inform your approach.

Designing your splash page template

Instapage offers over 100 high-converting templates that allow you to start without a blank slate. Choose a template that best aligns with your campaign goals, and customize it to reflect your brand identity. Adding lead generation elements is vital in capturing potential customers' information.

  1. Use Instablocks: Create reusable blocks of content that maintain consistency across pages.
  2. Integrate lead forms: Ensure forms are clearly visible and easy to fill out to boost conversions.
  3. Prioritize mobile responsiveness: Make sure your template looks great on both desktop and mobile devices.

Optimizing for conversions

To ensure that your splash page performs at its peak, utilize Instapage’s built-in optimization features. A/B testing allows you to experiment with different elements and track user behavior through detailed heatmaps, ensuring you continually refine your page based on real data.

  1. Implement A/B tests: Experiment with different headlines, images, or calls to action to see what drives the best results.
  2. Use heatmap analytics: Analyze user interactions to understand which sections capture the most attention.
  3. Iterate based on feedback: Make adjustments to improve user experience and boost conversions over time.

By following these steps and utilizing the comprehensive features of Instapage, you can create a splash page template optimized for conversion to achieve your marketing objectives.

Ready to supercharge your marketing campaigns with high-converting landing pages? Get started today with Instapage and elevate your digital marketing results.

Join the thousands of marketers who trust Instapage to enhance their conversion rates. Sign up now to access our powerful tools and customizable templates.

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