Bring your ideas to life with Instapage's content-focused wait countdown page template

Unleash your creativity with the content-focused wait countdown page template. Try Instapage today.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Maximize your marketing efforts with Instapage's landing page and CRO platform

Landing pages are crucial for increasing conversion rates and optimizing your digital marketing campaigns. With Instapage's comprehensive suite of tools tailored for marketers, you can quickly create high-performing landing pages that drive results. Whether operating within business services, education, or technology sectors, Instapage empowers users to effectively scale their campaigns and maximize return on investment.

Understanding the importance of landing pages

Landing pages serve as the first point of contact between your audience and your offerings, making them a key aspect of the marketing funnel. An efficient landing page can significantly boost your conversion rates by focusing your audience's attention on a specific product or service.

  1. Increase engagement: Well-designed landing pages can capture your audience's attention and keep them engaged with compelling content.
  2. Drive conversions: Targeted landing pages lead to higher conversion rates by removing distractions and focusing on a single call to action.
  3. Improve ad performance: Optimized landing pages can enhance the effectiveness of your advertising campaigns by ensuring consistency between the ad and the landing page.

Step 1: Choose the right template

Instapage offers a library of over 100 high-converting templates that cater to various industries and campaign objectives. Selecting the right template is crucial in shaping your campaign’s success.

  1. Identify your goal: Choose a template that aligns with your campaign objectives, such as lead generation, sales, or event registration.
  2. Consider your audience: Select a design that resonates with your target demographic, providing relevant content and visual appeal.
  3. Utilize lead generation elements: Ensure the chosen template incorporates essential lead gen features like opt-in forms and calls to action.

Step 2: Optimize your landing page

The foundation of a successful landing page lies in its optimization features. Use Instapage's built-in experimentation tools for continuous improvement.

  1. Conduct A/B testing: Experiment with different headlines, visuals, and calls to action to determine what resonates best with your audience.
  2. Analyze user behavior: Leverage heatmaps to understand how visitors interact with your page, guiding adjustments for better performance.
  3. Utilize analytics tools: Track key performance indicators such as bounce rate and conversion rate to evaluate the effectiveness of your landing page.

With these steps, your landing pages can be tailored to meet your marketing objectives and adapt to the needs of your audience, leading to improved performance.

It's essential to keep refining and updating your landing pages based on real data and user feedback.

Ready to transform your marketing campaigns? Start using Instapage today to create landing pages that engage, convert, and scale your success.

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