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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An expertly crafted guide to using Instapage's landing page templates

When it comes to digital marketing, having an effective landing page design can make or break your campaign. Instapage’s landing page templates are designed to optimize user engagement and maximize conversions, providing marketers with the essential tools to enhance their online presence. This guide will walk you through the steps to leverage these templates effectively, ensuring your campaigns resonate with your target audience.

Understanding the value of high-converting templates

Instapage’s library contains over 100 high-conversion landing page templates tailored for various marketing goals. These ready-to-use designs eliminate the need for extensive design skills or coding knowledge, allowing you to focus on what matters: driving traffic and generating leads. Tailor these templates for your specific needs or adopt them as a starting point to build unique campaigns.

  1. Time-saving: Launch campaigns faster without starting from scratch.
  2. Customization: Flexibility to modify elements to match your branding.
  3. High conversion rates: Designed based on best practices and proven results.

Step 1: Choose the right template

Selecting the ideal landing page template is critical to success. Start by identifying the purpose of your campaign—whether lead generation, product launch, or event registration. Use Instapage’s conversion-focused filters to sort templates catering to your specific objective and audience preferences.

Step 2: Customize your template

Once you’ve chosen a template, it’s time to personalize it. Alter colors, fonts, and images to align with your brand identity. Pay particular attention to the call-to-action (CTA) elements; ensure they stand out and encourage user interaction. Consider using Instablocks to add unique components such as testimonials or unique offers.

  1. Branding: Ensure consistent use of colors and logos throughout the page.
  2. Content optimization: Tailor your messaging to your audience’s needs and interests.
  3. CTA placement: Position CTAs prominently to boost user engagement.

Step 3: Optimize and test for better performance

With your landing page set up, leveraging Instapage’s optimization tools is crucial. Implement A/B testing by creating variations of your landing page to determine the best-performing elements. Utilize heatmaps and analytic dashboards to track user behavior and make data-driven decisions that enhance your conversion rates.

  1. Experimentation: Test different headlines, layouts, and CTA placements.
  2. Analytics: Use detailed reports to understand traffic sources and behavior.
  3. Iterative improvements: Regularly update pages based on performance insights.

By following these steps, you can ensure that your landing pages convert visitors into leads or customers effectively.

Are you ready to accelerate your marketing efforts? Explore how Instapage can enhance your digital campaigns by signing up for a free trial today!

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