Flexible and content-focused splash page templates

Use content-focused splash page templates and stay true to your brand identity. Resonate with your audience today.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to using Instapage for landing page optimization

Optimizing your landing pages is crucial for maximizing the return on investment of your digital marketing campaigns. With Instapage, marketers can leverage powerful features to create high-converting content-focused splash pages that resonate with diverse audiences. This guide provides a step-by-step approach to utilizing Instapage's tools effectively.

Understanding the value of content-focused splash pages

Content-focused splash pages are specially designed landing pages that capture visitor attention and drive conversions. Here’s why they matter:

  1. Higher engagement: Tailored content can significantly increase user interaction, fostering a deeper connection with your brand.
  2. Improved conversion rates: By focusing on specific offers or messages, you can streamline user journeys and encourage desired actions.
  3. Data-driven decisions: Using Instapage’s analytics tools, you can gain insights into user behavior that inform future marketing strategies.

Step 1: Designing your splash page

The initial design of your splash page sets the tone for user interaction. Consider the following aspects when creating your page:

  1. Utilize ready-to-go templates: Explore over 100 high-converting templates designed for various industries to save time and capture leads effectively.
  2. Incorporate lead generation elements: Leverage pre-built features like forms, buttons, and CTAs that are proven to enhance user engagement.
  3. Focus on mobile responsiveness: Ensure your splash page performs well across devices by utilizing Instapage's responsive design capabilities.

Step 2: Optimizing your landing page for conversions

Once your page is designed, the next focus should be on optimization. Here's how you can enhance its performance:

  1. Conduct A/B testing: Experiment with different headlines, images, and layouts to identify the most effective configurations.
  2. Implement personalization: Use dynamic text replacement to tailor the content for specific audience segments based on their behavior or preferences.
  3. Analyze performance analytics: Monitor detailed heatmaps and visitor metrics to pinpoint areas for improvement.

Through these refined strategies, you can ensure your splash page not only attracts visitors but also converts them effectively.

Finally, as you implement these steps, always keep your target audience in mind, ensuring the content is relevant and compelling.

Ready to transform your landing pages? Sign up for Instapage today and start maximizing your digital marketing ROI!

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