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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Maximize your campaigns with Instapage’s landing page and CRO platform

Creating a powerful landing page can significantly enhance your digital marketing strategy. Instapage stands out as a premier platform designed specifically for marketers looking to improve conversion rates and maximize ROI. With its suite of tools tailored for both large enterprises and small businesses, you can rapidly develop landing pages that resonate with your target audience across various sectors, including business services, tech, and education.

Understanding the essentials of landing page creation

Landing pages serve as the focal point for your marketing campaigns. They are crucial for capturing leads and converting prospects into customers. Instapage empowers marketers with an easy-to-use page creation platform, enabling you to build pages tailored to your audience effortlessly. The flexibility of this tool allows for rapid deployment of compelling landing pages without needing extensive coding knowledge.

  1. High-converting templates: Access over 100 ready-to-use templates designed for various industries. Each template is optimized for conversion and can be customized to suit your branding.
  2. Drag-and-drop builder: Easily create and modify elements on your landing pages with a simple drag-and-drop interface, allowing you to adapt content quickly and efficiently.
  3. Mobile-responsive designs: Ensure that your landing pages look great on all devices, improving user experience and increasing conversion rates across platforms.

Steps to optimize your landing pages

To ensure maximum efficiency in your marketing efforts, it's essential to continuously optimize your landing page performance. Here are key areas that Instapage addresses:

  1. A/B testing: Experiment with different versions of your landing pages to determine which elements drive higher conversions, giving you data-driven insights into your audience's preferences.
  2. Heatmaps: Utilize heatmaps to analyze user behavior on your landing pages, helping you understand which areas attract the most attention and require improvement.
  3. Analytics dashboard: Monitor the performance of your pages in real time, enabling you to make informed adjustments to enhance effectiveness consistently.

Personalize your campaigns for better engagement

To enhance user engagement, personalized content is essential. Instapage aids in delivering tailored experiences that resonate with each audience segment.

  1. Dynamic text replacement: Show users content that directly addresses their needs or interests, increasing the likelihood of conversion.
  2. AdMaps: Align specific advertisements with unique landing pages to create a cohesive marketing experience, improving the relevance of your messaging.
  3. Audience-level metrics: Track performance data segmented by audience, giving insights into the effectiveness of your personalized campaigns.

Deploying effective landing pages can significantly boost your marketing efforts, leading to greater conversion rates and revenue. Instapage’s powerful tools and features set the foundation for success.

To transform your digital marketing strategy and maximize your ROI effectively, reach out to explore how Instapage can make a difference.

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